A data profile of the people who buy, follow and care about Chemical substance in Australia — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 4,077,991 people in Australia.
Chemical substance has an estimated audience of 4,077,991 people in Australia. 63.0% are female, 37.0% are male, average age 43.3. Top brand affinities: Aldi, Real property, Blanket, Wikipedia, Pizza.
Top brand affinities include Aldi, Real property, Blanket, with strongest over-indexing on Aldi (1.61× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Chemical substance fan in Australia is more female, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Chemical substance profile in Australia.
63.0% are female, 37.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.3 |
| Estimated audience size | 4,077,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Chemical substance audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mosquito | Pets & Animals | 2.38× | ||
| 02 | Blanket | Home & Garden | 2.00× | ||
| 03 | Microwave oven | Home & Garden | 1.95× | ||
| 04 | Hypermarket | Shopping | 1.85× | ||
| 05 | Lip balm | Beauty & Wellness | 1.85× | ||
| 06 | Washing | Beauty & Wellness | 1.84× | ||
| 07 | Organic certification | Food & Beverages | 1.81× | ||
| 08 | Wikipedia | Internet & Social Media | 1.72× | ||
| 09 | Savers | Shopping | 1.72× | ||
| 10 | Cappuccino | Food & Beverages | 1.71× | ||
| 11 | Bed sheet | Home & Garden | 1.66× | ||
| 12 | Quilt | Home & Garden | 1.66× | ||
| 13 | Real property | Home & Garden | 1.65× | ||
| 14 | Herbalism | Health | 1.62× | ||
| 15 | Aldi | Shopping | 1.61× | ||
| 16 | Innovation | Business & Career | 1.60× | ||
| 17 | Pizza | Food & Beverages | 1.58× | ||
| 18 | Window blind | Home & Garden | 1.54× | ||
| 19 | Non-alcoholic beverage | Food & Beverages | 1.52× | ||
| 20 | Essential oil | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.36× | |
| Tradition | CONSERVATISM | 1.29× | |
| Individualism | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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