A data profile of the people who buy, follow and care about Theatre in South Africa — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 1,404,329 people in South Africa.
Theatre has an estimated audience of 1,404,329 people in South Africa. 53.2% are female, 46.8% are male, average age 36.5. Top brand affinities: Cinema of Nigeria, Shem, viki, Younger, Vybz Kartel.
Top brand affinities include Cinema of Nigeria, Shem, viki, with strongest over-indexing on Cinema of Nigeria (2.18× the country average).
Demographically, the Theatre audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Theatre fan in South Africa is balanced, around 36.5 years old, with strong Travelling tendencies and a notable affinity for Cinema of Nigeria.
The key figures that characterise the Theatre profile in South Africa.
53.2% are female, 46.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 36.5 |
| Estimated audience size | 1,404,329 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 20% |
of the worldwide Theatre audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 4.7% |
| Japan | 4.7% |
The strongest cross-interests of the Theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cinema of Nigeria | Movies & TV | 2.18× | ||
| 02 | TV1 (Bosnia and Herzegovina) | Movies & TV | 2.16× | ||
| 03 | Falz | Music & Radio | 2.02× | ||
| 04 | Mbeya | Travel & Leisure | 2.01× | ||
| 05 | viki | Movies & TV | 2.00× | ||
| 06 | Nowness | Movies & TV | 1.87× | ||
| 07 | Fun Time | Music & Radio | 1.83× | ||
| 08 | Shem | Politics & Society | 1.81× | ||
| 09 | Andrew Lloyd Webber | Music & Radio | 1.76× | ||
| 10 | Vybz Kartel | Music & Radio | 1.73× | ||
| 11 | King Kong (2005 film) | Movies & TV | 1.70× | ||
| 12 | Abra (rapper) | Music & Radio | 1.65× | ||
| 13 | The Voice of Germany | Movies & TV | 1.63× | ||
| 14 | Younger | Movies & TV | 1.62× | ||
| 15 | Igbo language | Politics & Society | 1.62× | ||
| 16 | Yul Edochie | Movies & TV | 1.60× | ||
| 17 | Owerri | Travel & Leisure | 1.58× | ||
| 18 | Patience Ozokwor | Music & Radio | 1.55× | ||
| 19 | W9 (TV channel) | Movies & TV | 1.54× | ||
| 20 | Daily Nation | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Spirituality | BALANCE | 0.77× | |
| Patriotism | CONSERVATISM | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.55× | |
| Social Media Usage | JOY | 0.56× | |
| Patriotism | CONSERVATISM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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