Rascasse Audience Intelligence

Theatre Audience in Switzerland

A data profile of the people who buy, follow and care about Theatre in Switzerland — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 1,205,804 people in Switzerland.

#16among Touchpoint in Switzerland
#21in Music & Radio

The average Theatre fan in Switzerland is 42.6 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Basel-City.

Top brand affinities include Touring Club Suisse, with strongest over-indexing on Touring Club Suisse (1.86× the country average).

Demographically, the Theatre audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 26 regions tracked by Rascasse.

The typical Theatre fan in Switzerland is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Touring Club Suisse.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Theatre profile in Switzerland.

Audience size
1.2M
in Switzerland
Gender
56.0%♀
44.0% male
Age
42.6
average years
Country rank
#394
Touchpoint in Switzerland
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theatre fans

56.0% are female, 44.0% are male, average age 42.6.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Theatre audience in Switzerland
MetricValue
Female56.0%
Male44.0%
Average age42.6
Estimated audience size1,205,804
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Theatre audience in Switzerland
Age bracketShare%
16-1912%
20-2918%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Theatre audience comes from Switzerland.

Worldwide audience distribution share by country for Theatre
CountryShare
United States19.5%
United Kingdom4.7%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theatre audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Theatre fans by region: top regions in Switzerland
#RegionReachAffinity×
01Basel-City~100K2.67×
02Canton of Zürich~400K1.78×
03Canton of St. Gallen~90K1.59×
04Canton of Zug~20K1.55×
05Basel-Landschaft~40K1.51×
06Canton of Bern~200K1.34×
07Luzern~70K1.33×
08Aargau~90K1.26×
09Schwyz~20K1.12×
10Thurgau~40K1.10×
11Solothurn~30K1.10×
12Schaffhausen~10K1.02×
13Canton of Obwalden~4K0.96×
14Appenzell Ausserrhoden~5K0.93×
15Uri~4K0.93×
16Appenzell Innerrhoden~1K0.92×
17Canton of Nidwalden~4K0.91×
18Graubünden~30K0.90×
19Canton of Glarus~4K0.89×
20Jura~7K0.86×
21Neuchatel~20K0.78×
22Fribourg~30K0.70×
23Valais~30K0.67×
24Ticino~30K0.63×
25Canton of Geneva~50K0.57×
26Vaud~60K0.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Theatre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Theatre audience
#·InterestCategoryAffinity×
01Touring Club SuisseCars & Mobility1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theatre audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM0.93×
Early Adopter MentalityPOWER0.88×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theatre audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.75×
TravellingTHRILL0.75×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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