Rascasse Audience Intelligence

Aerie Target Market in United States

Aerie has an estimated audience of 14.6M people in United States.

#9among Fashion in United States#233among brands in United States#80in Shopping

The average Aerie fan in United States is 30.0 years old, more female, and lives primarily in California.

By number of fans, Aerie ranks #9 among the 87 objects in Fashion in United States — 116.0× the group median.

Its fans are 5.4 years younger than the group average of 35.4.

Women make up 96.6% of the fan base, 28.5 percentage points more than the group average.

Compared with the other 86 objects in Fashion, Aerie fans stand out for their interest in Mobile payment, Abercrombie & Fitch and Birkenstock.

Most fans live in California, New York, Pennsylvania.

Top affinities include Mobile payment, Abercrombie & Fitch, H&M, with strongest over-indexing on Mobile payment (15.23× the country average).

Demographically, the Aerie audience skews more female with an average age of 30.0, and over-indexes on personality traits such as Indulgence, Sustainability.

The typical Aerie fan in United States is more female, around 30.0 years old, with strong Indulgence tendencies and a notable affinity for Mobile payment.

Category: Shopping · Type: Brand · Subtype: Fashion

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.6M
in United States
Gender
96.6%♀
3.4% male
Age
30.0
average years
Country rank
#2354
among all objects in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Aerie

96.6% are female, 3.4% are male, average age 30.0.

Fig. 02

Gender split

96.6%
Female
3.4%
Male
Demographic split for Aerie audience in United States
MetricValue
Female96.6%
Male3.4%
Average age30.0
Estimated audience size14.6M
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Aerie audience in United States
Age bracketShare%
16-2443%
25-3429%
35-4414%
45-5410%
55+4%
Fig. 04

Worldwide distribution

81.6%

of the worldwide Aerie audience comes from United States.

Worldwide audience distribution share by country for Aerie
CountryShare
United States81.6%
Canada9.3%
Mexico1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Aerie customers by region in United States
#RegionReachAffinity×
01Kentucky~300K1.65×
02Massachusetts~500K1.64×
03California~3M1.62×
04Connecticut~200K1.45×
05Tennessee~500K1.44×
06Pennsylvania~800K1.42×
07Rhode Island~60K1.36×
08New Hampshire~80K1.34×
09Iowa~200K1.28×
10South Carolina~300K1.26×
11North Carolina~600K1.25×
12Delaware~50K1.25×
13Ohio~600K1.23×
14New Jersey~500K1.22×
15Alabama~300K1.17×
16South Dakota~50K1.17×
17West Virginia~90K1.14×
18Nebraska~100K1.13×
19Virginia~400K1.12×
20Kansas~100K1.11×
21Missouri~300K1.09×
22Wisconsin~300K1.09×
23Minnesota~300K1.09×
24New York~900K1.07×
25Michigan~500K1.06×
26Illinois~600K1.04×
27Maine~60K1.03×
28Georgia~500K0.99×
29North Dakota~30K0.97×
30Washington, District of Columbia~30K0.96×
31Indiana~300K0.95×
32Maryland~300K0.95×
33Vermont~30K0.94×
34Oklahoma~200K0.93×
35Arkansas~100K0.83×
36Colorado~200K0.82×
37Texas~800K0.80×
38Mississippi~100K0.79×
39Utah~100K0.74×
40Louisiana~100K0.72×
41Florida~700K0.71×
42Washington~200K0.68×
43Oregon~100K0.66×
44Alaska~20K0.62×
45Arizona~200K0.58×
46Idaho~40K0.56×
47Nevada~70K0.52×
48Montana~20K0.52×
49New Mexico~40K0.43×
50Hawaii~30K0.42×
Fig. 06

Affinity by region

Affinity by region — Aerie, United States
0.42×1.00×1.65×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Aerie audience vs. the country average
#·InterestCategoryAffinity×
01Mobile paymentBusiness & Career15.23×
02Abercrombie & FitchFashion & Accessoires5.72×
03H&MShopping5.08×
04Urban OutfittersShopping4.89×
05BirkenstockFashion & Accessoires4.53×
06ULTA BeautyBeauty & Wellness4.29×
07Child developmentBusiness & Career4.00×
08Tory BurchFashion & Accessoires3.91×
09Boho-chicFashion & Accessoires3.68×
10PoshmarkShopping3.65×
11LingerieFashion & Accessoires3.27×
12Trader Joe'sShopping2.86×
13IKEAHome & Garden2.86×
14Target CorporationShopping2.84×
15NordstromShopping2.67×
16CVS PharmacyShopping2.54×
17SephoraShopping2.41×
18Personal careHealth2.36×
19Do it yourself (DIY)Home & Garden2.05×
20Luxury goodsFashion & Accessoires1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Aerie audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Aerie audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
SustainabilityBALANCE2.13×
Price SensitivityPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Aerie audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.21×
Need for SecurityCONSERVATISM0.61×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Aerie over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/aerie-66578” · Methodology