For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 88, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | NNordstrom | 62M | 97.4% | 38.9 | 69.8% | Fashion |
| 2 | FFashion Nova | 54M | 83.3% | 33.0 | 72.8% | Fashion |
| 3 | AAmazon.com | 52M | 39.1% | 42.9 | 59.0% | Fashion |
| 4 | TT.J.Maxx | 41M | 82.7% | 36.9 | 74.1% | Fashion |
| 5 | AAnthropologie | 32M | 67.6% | 36.7 | 68.1% | Fashion |
| 6 | HH&M | 31M | 12.3% | 36.4 | 75.0% | Fashion |
| 7 | UUrban Outfitters | 26M | 41.7% | 34.4 | 69.7% | Fashion |
| 8 | ZZara | 22M | 10.8% | 36.7 | 74.8% | Fashion |
| 9 | DDSW (Designer Brands) | 21M | 90.7% | 40.5 | 70.5% | Fashion |
| 10 | AAerie | 18M | 81.7% | 30.0 | 96.6% | Fashion |
| 11 | AAliExpress | 11M | 7.1% | 37.0 | 56.5% | Fashion |
| 12 | PPrimark | 9.5M | 7.8% | 35.2 | 77.0% | Fashion |
| 13 | SSHEIN | 8.7M | 26.4% | 26.6 | 75.8% | Fashion |
| 14 | TTalbots | 8.7M | 83.4% | 45.9 | 82.4% | Fashion |
| 15 | MMadewell | 7.5M | 95.9% | 35.2 | 72.1% | Fashion |
| 16 | HHEYDUDE | 7.2M | 82.0% | 39.0 | 63.8% | Fashion |
| 17 | TTecovas | 5.7M | 95.8% | 38.3 | 53.8% | Fashion |
| 18 | MMango | 5.1M | 6.7% | 37.8 | 75.2% | Fashion |
| 19 | RRent the Runway | 4.4M | 89.3% | 40.6 | 85.2% | Fashion |
| 20 | DDolls Kill | 3.5M | 65.8% | 25.1 | 73.7% | Fashion |
| 21 | BBurlington Stores | 2.8M | 97.8% | 37.7 | 75.9% | Fashion |
| 22 | LLulus | 2.3M | 50.9% | 30.9 | 84.0% | Fashion |
| 23 | AAllSaints | 2.2M | 26.4% | 37.3 | 60.8% | Fashion |
| 24 | BBrandy Melville USA | 1.5M | 96.1% | 26.2 | 54.2% | Fashion |
| 25 | EExpress | 1.3M | 96.9% | 36.1 | 72.6% | Fashion |
| 26 | ''47 Brand | 1.1M | 75.6% | 33.5 | 47.7% | Fashion |
| 27 | SStradivarius | 1M | 1.4% | 33.8 | 73.0% | Fashion |
| 28 | RRue La La | 1M | 84.0% | 37.0 | 80.2% | Fashion |
| 29 | AAnd Other Stories | 905k | 14.9% | 33.1 | 79.2% | Fashion |
| 30 | HHanes | 890k | 62.4% | 36.6 | 67.5% | Fashion |
| 31 | MMaje | 883k | 9.3% | 33.3 | 76.6% | Fashion |
| 32 | CC&A | 540k | 1.5% | 33.0 | 63.8% | Fashion |
| 33 | OOUTFITTERS | 525k | 8.8% | 29.0 | 57.3% | Fashion |
| 34 | BBlush Boutique | 515k | 55.1% | 38.0 | 69.8% | Fashion |
| 35 | AAmerican Hat Company | 416k | 90.0% | 37.8 | 49.6% | Fashion |
| 36 | TTK Maxx | 322k | 0.9% | 35.4 | 73.7% | Fashion |
| 37 | NNolita | 260k | 60.1% | 40.3 | 72.8% | Fashion |
| 38 | ZZARA MEN | 235k | 12.3% | 23.7 | 66.7% | Fashion |
| 39 | SSouq | 191k | 13.5% | 33.6 | 51.4% | Fashion |
| 40 | LLOFT (clothing) | 183k | 85.4% | 39.8 | 77.1% | Fashion |
| 41 | JJustice (clothing) | 163k | 83.8% | 36.4 | 62.9% | Fashion |
| 42 | RResistol Hats | 151k | 44.5% | 39.5 | 52.1% | Fashion |
| 43 | JJ. D. Williams | 127k | 2.8% | 37.7 | 76.0% | Fashion |
| 44 | NNISSA | 124k | 12.2% | 34.1 | 64.8% | Fashion |
| 45 | Rrapsodia | 86k | 4.3% | 35.5 | 66.7% | Fashion |
| 46 | PPimkie | 64k | 1.0% | 35.9 | 68.6% | Fashion |
| 47 | SSolebox | 55k | 6.9% | 29.0 | 63.2% | Fashion |
| 48 | GGap Inc. | 52k | 0.3% | 37.0 | 70.3% | Fashion |
| 49 | NNoize | 50k | 20.2% | 29.5 | 100.0% | Fashion |
| 50 | NNetshoes | 49k | 0.3% | 35.5 | 60.4% | Fashion |
| 51 | CCharlie 1 Horse | 39k | 84.9% | 39.9 | 52.6% | Fashion |
| 52 | MMiron Crosby | 38k | 90.0% | 38.9 | 65.1% | Fashion |
| 53 | MM.L. Leddy's | 25k | 88.8% | 39.0 | 52.1% | Fashion |
| 54 | NNext Fashion | 22k | 32.1% | 28.2 | 100.0% | Fashion |
| 55 | OOtto GmbH | 22k | 1.3% | 37.0 | 52.9% | Fashion |
| 56 | LLife is Good (apparel) | 22k | 84.0% | 37.1 | 72.8% | Fashion |
| 57 | BBAUR | 21k | 0.4% | 32.7 | 45.7% | Fashion |
| 58 | 33 Suisses | 19k | 1.8% | 36.1 | 68.3% | Fashion |
| 59 | ZZalando Lounge | 18k | 0.5% | 35.8 | 70.0% | Fashion |
| 60 | SShorty's Caboy Hattery | 16k | 91.9% | 39.7 | 52.3% | Fashion |
| 61 | TTopshop | 15k | 0.2% | 35.3 | 77.3% | Fashion |
| 62 | AASOS.com | 11k | 0.3% | 34.7 | 74.5% | Fashion |
| 63 | BBoozt | 10k | 0.1% | 34.7 | 65.9% | Fashion |
| 64 | FFreedom Australia | 10k | 26.5% | 32.0 | 63.0% | Fashion |
| 65 | VVente-privee.com | 7.8k | 4.1% | 37.9 | 62.8% | Fashion |
| 66 | GGerry Weber | 7k | 0.3% | 36.9 | 70.1% | Fashion |
| 67 | Llimango | 6.3k | 0.3% | 32.5 | 70.2% | Fashion |
| 68 | VVente privee | 4.2k | 0.1% | 27.5 | 65.3% | Fashion |
| 69 | PPanhandle | 3.4k | 70.9% | 35.3 | 61.8% | Fashion |
| 70 | OOQVestir | 2.6k | 0.1% | 35.6 | 75.0% | Fashion |
| 71 | TTiger Mist Boutique | 2.5k | 4.5% | 35.0 | 71.9% | Fashion |
| 72 | Mmisspap.co.uk | 2.4k | 26.8% | 34.0 | 60.7% | Fashion |
| 73 | BBebe Stores | 2.1k | 8.4% | 36.5 | 80.8% | Fashion |
| 74 | PPufii 帕妃 | 1.8k | 8.3% | 30.6 | 78.9% | Fashion |
| 75 | SStaple the label | 1.7k | 3.5% | 31.4 | 100.0% | Fashion |
| 76 | LLa Redoute | 1.6k | 0.0% | 32.2 | 70.2% | Fashion |
| 77 | AAWOK.com | 1.6k | 3.5% | 34.8 | 68.0% | Fashion |
| 78 | WWalbusch | 1.1k | 0.1% | 39.5 | 53.0% | Fashion |
| 79 | NNiemand muss ein Promi sein | 886 | 0.8% | 37.4 | 55.8% | Comedy |
| 80 | Bbrands4friends | 647 | 1.1% | 36.9 | 52.3% | Fashion |
| 81 | WWitt Weiden | 613 | 0.0% | 34.5 | 58.4% | Fashion |
| 82 | BBonprix | 396 | 0.0% | 35.1 | 70.9% | Fashion |
| 83 | ZZalando Outlet Store | 320 | 4.2% | 34.4 | 48.5% | Fashion |
| 84 | VVoo Store | 270 | 0.1% | 35.3 | 40.5% | Fashion |
| 85 | TTakko Fashion DE | 139 | 0.1% | 39.7 | 63.4% | Fashion |
| 86 | JJades24.com | 114 | 10.5% | 42.2 | 100.0% | Fashion |
| 87 | BBader Versand | 81 | 0.0% | 36.0 | 61.9% | Fashion |
| 88 | NNew Yorker | 0 | 0.0% | 35.8 | 73.4% | Fashion |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashions compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fashion by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest fashion in United States?
Nordstrom currently leads with an estimated audience of 62M people in United States.