Rascasse Audience Intelligence

Billie Eilish Audience in United States

Billie Eilish has an estimated audience of 14,641,253 people in United States.

#1among Singer-songwriter in United States
#72among Person in United States#149in Music & Radio

The average Billie Eilish fan in United States is 28.8 years old, more female, and lives primarily in California.

By number of fans, Billie Eilish ranks #1 among the 7687 objects in Singer-songwriter in United States — 4.0× the group median.

Its fans are 9.1 years younger than the group average of 37.9.

Women make up 70.9% of the fan base, 13.1 percentage points more than the group average.

Compared with the other 7686 objects in Singer-songwriter, Billie Eilish fans stand out for their interest in Lorde, Calum Scott and Leona Lewis.

Most fans live in California, Texas, Florida.

Top affinities include Lorde, Calum Scott, Leona Lewis, with strongest over-indexing on Lorde (31.05× the country average).

Demographically, the Billie Eilish audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Patriotism, Sustainability.

The typical Billie Eilish fan in United States is more female, around 28.8 years old, with strong Patriotism tendencies and a notable affinity for Lorde.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
14.6M
in United States
Gender
70.9%♀
29.1% male
Age
28.8
average years
Country rank
#2352
among all objects in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Billie Eilish fans

70.9% are female, 29.1% are male, average age 28.8.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Billie Eilish audience in United States
MetricValue
Female70.9%
Male29.1%
Average age28.8
Estimated audience size14,641,253
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Billie Eilish audience in United States
Age bracketShare%
16-2453%
25-3422%
35-4411%
45-548%
55+6%
Fig. 04

Worldwide distribution

28.6%

of the worldwide Billie Eilish audience comes from United States.

Worldwide audience distribution share by country for Billie Eilish
CountryShare
United States28.6%
Brazil5.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Billie Eilish fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.21×
02Arizona~400K1.17×
03California~2M1.16×
04Washington~400K1.15×
05Utah~200K1.14×
06Oregon~200K1.12×
07New Mexico~100K1.12×
08Texas~1M1.10×
09Colorado~300K1.09×
10Nebraska~90K1.09×
11Kentucky~200K1.06×
12North Carolina~500K1.05×
13Illinois~600K1.04×
14Ohio~500K1.04×
15Tennessee~300K1.04×
16Indiana~300K1.04×
17Minnesota~300K1.04×
18Pennsylvania~600K1.03×
19Missouri~300K1.03×
20Louisiana~200K1.03×
21Nevada~100K1.03×
22Kansas~100K1.03×
23Arkansas~100K1.02×
24West Virginia~80K1.02×
25Idaho~80K1.01×
26Alaska~30K1.01×
27New York~900K1.00×
28Georgia~500K1.00×
29Connecticut~200K1.00×
30Iowa~100K1.00×
31Michigan~400K0.99×
32New Jersey~400K0.99×
33Maryland~300K0.98×
34Florida~900K0.97×
35Virginia~400K0.97×
36Massachusetts~300K0.97×
37Alabama~200K0.94×
38Maine~60K0.94×
39South Carolina~200K0.93×
40New Hampshire~50K0.93×
41Wisconsin~200K0.92×
42Montana~40K0.92×
43Mississippi~100K0.91×
44Rhode Island~40K0.91×
45South Dakota~40K0.91×
46North Dakota~30K0.91×
47Vermont~20K0.87×
48Delaware~40K0.85×
49Washington, District of Columbia~20K0.81×
50Hawaii~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Billie Eilish, United States
0.76×1.00×1.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Billie Eilish audience vs. the country average
#·InterestCategoryAffinity×
01LordeMusic & Radio31.05×
02Calum ScottMusic & Radio30.46×
03Leona LewisMusic & Radio25.39×
04Fifth HarmonyMusic & Radio24.72×
05Hart of DixieMovies & TV23.79×
06Bridgit MendlerMovies & TV15.06×
07Charli XCXMusic & Radio12.98×
08Melanie Martinez (singer)Music & Radio12.23×
09Sabrina CarpenterMusic & Radio8.93×
10Harry StylesMusic & Radio8.10×
11Rick and MortyMovies & TV7.00×
12Madison BeerMusic & Radio6.69×
13Guardians of the Galaxy (film)Movies & TV6.44×
14Dungeons & DragonsGames6.30×
15Hailee SteinfeldMovies & TV5.91×
16Ariana GrandeMusic & Radio5.00×
17TikTokInternet & Social Media1.99×
18SupermanMovies & TV1.84×
19ClothingFashion & Accessoires1.67×
20Consumer electronicsTechnology & Electronics1.56×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Billie Eilish audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Billie Eilish audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.33×
SustainabilityBALANCE1.45×
MindfulnessBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Billie Eilish audience vs. the country average · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.83×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Singer-songwriter audiences in United States

Related rankings

See Billie Eilish audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Billie Eilish over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/billie-eilish-10000014” · Methodology