Rascasse Audience Intelligence

PacSun Target Market in United States

PacSun has an estimated audience of 15.4M people in United States.

#224among brands in United States#110in Fashion & Accessoires

The average PacSun fan in United States is 33.0 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Christina Hendricks, European Wax Center, City Bank, with strongest over-indexing on Christina Hendricks (8.81× the country average).

Demographically, the PacSun audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical PacSun fan in United States is more female, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Christina Hendricks.

Category: Fashion & Accessoires · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
15.4M
in United States
Gender
68.1%♀
31.9% male
Age
33.0
average years
Country rank
#2226
among all objects in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of PacSun

68.1% are female, 31.9% are male, average age 33.0.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for PacSun audience in United States
MetricValue
Female68.1%
Male31.9%
Average age33.0
Estimated audience size15.4M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the PacSun audience in United States
Age bracketShare%
16-2440%
25-3421%
35-4415%
45-5413%
55+10%
Fig. 04

Worldwide distribution

78.0%

of the worldwide PacSun audience comes from United States.

Worldwide audience distribution share by country for PacSun
CountryShare
United States78.0%
Canada3.3%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

PacSun customers by region in United States
#RegionReachAffinity×
01Utah~300K1.69×
02New Jersey~600K1.51×
03California~2.5M1.44×
04New York~1.5M1.37×
05Connecticut~200K1.33×
06Massachusetts~400K1.28×
07Hawaii~80K1.23×
08Rhode Island~60K1.21×
09Washington~400K1.19×
10Florida~1M1.17×
11Minnesota~300K1.17×
12North Carolina~600K1.13×
13Virginia~400K1.13×
14Texas~1M1.12×
15New Hampshire~70K1.11×
16Delaware~50K1.10×
17Pennsylvania~600K1.08×
18Michigan~500K1.07×
19Illinois~600K1.06×
20Georgia~500K1.06×
21Oregon~200K1.05×
22Arizona~400K1.04×
23Maryland~300K1.03×
24Ohio~600K1.02×
25Nevada~200K1.02×
26Idaho~90K1.02×
27Nebraska~90K0.99×
28Indiana~300K0.98×
29Maine~60K0.98×
30North Dakota~30K0.97×
31Alaska~30K0.97×
32Colorado~200K0.94×
33Wisconsin~200K0.91×
34South Carolina~200K0.90×
35Oklahoma~200K0.90×
36Missouri~200K0.88×
37Kansas~100K0.85×
38Louisiana~200K0.84×
39Kentucky~200K0.83×
40Iowa~100K0.80×
41Vermont~20K0.80×
42Washington, District of Columbia~20K0.77×
43Tennessee~200K0.75×
44New Mexico~70K0.73×
45Arkansas~100K0.72×
46West Virginia~60K0.72×
47South Dakota~30K0.66×
48Montana~30K0.65×
49Mississippi~90K0.64×
50Alabama~100K0.60×
Fig. 06

Affinity by region

Affinity by region — PacSun, United States
0.60×1.00×1.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the PacSun audience vs. the country average
#·InterestCategoryAffinity×
01Christina HendricksMovies & TV8.81×
02European Wax CenterBeauty & Wellness4.50×
03City BankBusiness & Career4.16×
04ImdbMovies & TV3.53×
05Curly HairBeauty & Wellness3.13×
06YouTube MusicInternet & Social Media3.01×
07Britney SpearsMusic & Radio2.84×
08Hair ExtensionsBeauty & Wellness2.57×
09Makeup TutorialsBeauty & Wellness2.45×
10WhataburgerFood & Beverages2.39×
11Health And BeautyBeauty & Wellness2.39×
12Miami HeatSports2.37×
13Fashion NovaShopping2.20×
14Lace wigBeauty & Wellness2.10×
15Michael JacksonMusic & Radio1.99×
16Taylor SwiftMusic & Radio1.94×
17Kohl'sShopping1.65×
18MarshallsFashion & Accessoires1.58×
19SpotifyInternet & Social Media1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the PacSun audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the PacSun audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.33×
Luxury OrientationPREMIUM1.22×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the PacSun audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.51×
PatriotismCONSERVATISM0.51×
Community OrientationOPEN0.60×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in PacSun over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pacsun-19824” · Methodology