Rascasse Audience Intelligence

Free People Target Market in United States

Free People has an estimated audience of 21.6M people in United States.

#161among brands in United States#72in Fashion & Accessoires

The average Free People fan in United States is 37.2 years old, more female, and lives primarily in California.

Most fans live in California, New York, Texas.

Top affinities include Gatorade, J.Crew Factory, Anthropologie, with strongest over-indexing on Gatorade (7.9× the country average).

Demographically, the Free People audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Design Affinity, Creativity.

The typical Free People fan in United States is more female, around 37.2 years old, with strong Design Affinity tendencies and a notable affinity for Gatorade.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
21.6M
in United States
Gender
64.9%♀
35.1% male
Age
37.2
average years
Country rank
#1485
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Free People

64.9% are female, 35.1% are male, average age 37.2.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Free People audience in United States
MetricValue
Female64.9%
Male35.1%
Average age37.2
Estimated audience size21.6M
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Free People audience in United States
Age bracketShare%
16-2426%
25-3421%
35-4419%
45-5418%
55+16%
Fig. 04

Worldwide distribution

70.3%

of the worldwide Free People audience comes from United States.

Worldwide audience distribution share by country for Free People
CountryShare
United States70.3%
United Kingdom7.4%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Free People customers by region in United States
#RegionReachAffinity×
01Utah~400K1.74×
02Vermont~60K1.48×
03Massachusetts~600K1.31×
04Montana~90K1.31×
05New York~1.5M1.22×
06Tennessee~600K1.22×
07Colorado~400K1.20×
08Hawaii~100K1.19×
09Washington, District of Columbia~50K1.19×
10South Carolina~400K1.18×
11Oregon~300K1.17×
12North Carolina~800K1.14×
13Maine~100K1.14×
14California~3M1.13×
15Alabama~400K1.12×
16Connecticut~300K1.12×
17Louisiana~300K1.11×
18Mississippi~200K1.09×
19Rhode Island~70K1.08×
20Pennsylvania~900K1.06×
21Washington~500K1.06×
22New Jersey~600K1.05×
23New Hampshire~90K1.03×
24Georgia~700K1.02×
25Minnesota~400K1.01×
26Idaho~100K1.01×
27Illinois~800K0.99×
28Virginia~500K0.93×
29Wisconsin~400K0.93×
30Kentucky~300K0.91×
31Florida~1M0.89×
32Maryland~400K0.89×
33Oklahoma~200K0.89×
34Arkansas~200K0.88×
35Arizona~400K0.87×
36Texas~1.5M0.86×
37Missouri~300K0.85×
38South Dakota~50K0.83×
39North Dakota~40K0.83×
40Iowa~200K0.82×
41Nebraska~100K0.82×
42Indiana~400K0.80×
43Ohio~600K0.79×
44Michigan~500K0.76×
45Delaware~50K0.76×
46Kansas~100K0.75×
47Alaska~30K0.74×
48Nevada~200K0.73×
49West Virginia~80K0.67×
50New Mexico~80K0.60×
Fig. 06

Affinity by region

Affinity by region — Free People, United States
0.60×1.00×1.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Free People audience vs. the country average
#·InterestCategoryAffinity×
01GatoradeFood & Beverages7.90×
02J.Crew FactoryShopping4.86×
03AnthropologieShopping3.88×
04Urban OutfittersShopping3.80×
05Aerie (American Eagle Outfitters)Brand3.63×
06AritziaFashion & Accessoires3.24×
07DeviantArtInternet & Social Media3.02×
08Boho-chicFashion & Accessoires2.62×
09Saks Fifth AvenueShopping2.45×
10QueensTravel & Leisure2.37×
11SeasonTravel & Leisure2.29×
12Nordstrom RackFashion & Accessoires2.28×
13Order (business)Business & Career2.20×
14Fashion NovaShopping2.11×
15Family (biology)Kids & Family1.91×
16GodPolitics & Society1.73×
17Macy'sShopping1.69×
18DressesFashion & Accessoires1.63×
19Old NavyFashion & Accessoires1.59×
20Hobby LobbyHome & Garden1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Free People audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Free People audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.79×
CreativityOPEN1.39×
SustainabilityBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Free People audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.81×
Need for SecurityCONSERVATISM0.84×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Free People over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/free-people-16685” · Methodology