Rascasse Audience Intelligence

Bleacher Report Audience Demographics in United States

Bleacher Report has an estimated audience of 10.6M people in United States.

#86among websites & media in United States
#264in Sports

The average Bleacher Report fan in United States is 36.3 years old, more male, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include Megyn Kelly, Uma Thurman, Scary Movie, with strongest over-indexing on Megyn Kelly (7.81× the country average).

Demographically, the Bleacher Report audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical Bleacher Report fan in United States is more male, around 36.3 years old, with strong Patriotism tendencies and a notable affinity for Megyn Kelly.

Category: Sports · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.6M
in United States
Gender
23.8%♀
76.2% male
Age
36.3
average years
Country rank
#3322
among all objects in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Bleacher Report

23.8% are female, 76.2% are male, average age 36.3.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Bleacher Report audience in United States
MetricValue
Female23.8%
Male76.2%
Average age36.3
Estimated audience size10.6M
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Bleacher Report audience in United States
Age bracketShare%
16-2427%
25-3424%
35-4419%
45-5415%
55+15%
Fig. 04

Worldwide distribution

69.3%

of the worldwide Bleacher Report audience comes from United States.

Worldwide audience distribution share by country for Bleacher Report
CountryShare
United States69.3%
Canada4.3%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bleacher Report fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K1.67×
02South Dakota~40K1.55×
03Wisconsin~300K1.51×
04Connecticut~200K1.48×
05New York~900K1.34×
06Ohio~500K1.32×
07Illinois~500K1.31×
08Virginia~400K1.31×
09Pennsylvania~500K1.30×
10Delaware~40K1.29×
11Maryland~300K1.28×
12Colorado~200K1.22×
13North Carolina~400K1.19×
14New Jersey~400K1.19×
15Rhode Island~40K1.19×
16Idaho~70K1.18×
17California~1.5M1.17×
18Kansas~100K1.14×
19Massachusetts~300K1.13×
20Oregon~200K1.13×
21Minnesota~200K1.11×
22Georgia~400K1.06×
23Alaska~20K0.99×
24Arizona~200K0.98×
25Indiana~200K0.98×
26North Dakota~20K0.97×
27Nevada~100K0.96×
28Mississippi~90K0.96×
29Florida~600K0.95×
30Hawaii~40K0.95×
31Louisiana~100K0.89×
32Michigan~300K0.88×
33Alabama~100K0.87×
34Texas~600K0.84×
35Washington~200K0.84×
36South Carolina~100K0.84×
37New Hampshire~30K0.81×
38Tennessee~200K0.80×
39New Mexico~50K0.79×
40Missouri~200K0.78×
41Iowa~80K0.75×
42Kentucky~100K0.72×
43Maine~30K0.71×
44West Virginia~40K0.70×
45Vermont~10K0.67×
46Utah~70K0.64×
47Nebraska~40K0.64×
48Oklahoma~80K0.62×
49Montana~20K0.58×
50Arkansas~50K0.48×
Fig. 06

Affinity by region

Affinity by region — Bleacher Report, United States
0.48×1.00×1.67×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bleacher Report audience vs. the country average
#·InterestCategoryAffinity×
01Megyn KellyMovies & TV7.81×
02Uma ThurmanMovies & TV6.60×
03Scary MovieMovies & TV5.36×
04National Football League on televisionSports4.55×
05Tabloid (newspaper format)Literature3.90×
06Victor WembanyamaSports3.86×
07TeamSports3.35×
08WNBASports3.34×
09Detroit TigersSports3.21×
10Golden State WarriorsSports2.86×
11Chicago BearsSports2.67×
12FIFA World Cup 2026Sports2.65×
13NFL NetworkSports2.58×
14AT&TTechnology & Electronics2.49×
15GmailInternet & Social Media2.37×
16SupermanMovies & TV2.14×
17College footballSports2.11×
18MemeInternet & Social Media1.81×
19FIFA World CupSports1.80×
20American footballSports1.63×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bleacher Report audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bleacher Report audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Convenience OrientationPREMIUM1.34×
Social Media UsageJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bleacher Report audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.80×
Quality AwarenessPREMIUM0.82×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bleacher Report over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bleacher-report-29507” · Methodology