Rascasse Audience Intelligence

Dollar Tree Target Market in United States

Dollar Tree has an estimated audience of 59,378,252 people in United States.

#30among Brand in United States#22in Shopping

The average Dollar Tree fan in United States is 39.6 years old, more female, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Caring.com, Citi Trends, Family Dollar, with strongest over-indexing on Caring.com (12× the country average).

Demographically, the Dollar Tree audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Price Sensitivity, Mindfulness.

The typical Dollar Tree fan in United States is more female, around 39.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Caring.com.

Category: Shopping · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
59.4M
in United States
Gender
70.9%♀
29.1% male
Age
39.6
average years
Country rank
#293
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dollar Tree

70.9% are female, 29.1% are male, average age 39.6.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Dollar Tree audience in United States
MetricValue
Female70.9%
Male29.1%
Average age39.6
Estimated audience size59,378,252
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Dollar Tree audience in United States
Age bracketShare%
16-2423%
25-3417%
35-4418%
45-5420%
55+21%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Dollar Tree audience comes from United States.

Worldwide audience distribution share by country for Dollar Tree
CountryShare
United States89.7%
Canada5.0%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dollar Tree customers by region in United States
#RegionReachAffinity×
01Florida~5.5M1.48×
02Texas~5.5M1.40×
03Illinois~3M1.28×
04Missouri~1.5M1.25×
05Georgia~2.5M1.24×
06Indiana~1.5M1.24×
07Delaware~200K1.24×
08North Carolina~2.5M1.22×
09Michigan~2M1.22×
10New Jersey~2M1.22×
11Oklahoma~900K1.22×
12South Carolina~1M1.20×
13Arizona~1.5M1.19×
14Kansas~600K1.19×
15Ohio~2.5M1.17×
16New Mexico~400K1.17×
17Virginia~2M1.16×
18Tennessee~1.5M1.16×
19Louisiana~1M1.16×
20Kentucky~900K1.16×
21Mississippi~600K1.16×
22California~8M1.15×
23Rhode Island~200K1.15×
24Pennsylvania~2.5M1.14×
25Maryland~1M1.13×
26Nevada~700K1.13×
27Arkansas~600K1.13×
28Alabama~1M1.09×
29Utah~600K1.06×
30West Virginia~300K1.03×
31Wisconsin~1M1.02×
32Iowa~600K1.02×
33Nebraska~300K1.00×
34Oregon~700K0.99×
35Minnesota~1M0.97×
36Massachusetts~1M0.96×
37Colorado~1M0.95×
38Idaho~300K0.94×
39Washington~1.5M0.93×
40Connecticut~600K0.92×
41New York~3M0.90×
42New Hampshire~200K0.77×
43South Dakota~100K0.75×
44Maine~200K0.67×
45North Dakota~90K0.67×
46Montana~100K0.51×
47Wyoming~50K0.50×
48Washington, District of Columbia~60K0.48×
49Vermont~50K0.40×
50Hawaii~20K0.09×
Fig. 06

Affinity by region

Affinity by region — Dollar Tree, United States
0.09×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dollar Tree audience vs. the country average
#·InterestCategoryAffinity×
01Caring.comBusiness & Career12.00×
02Citi TrendsShopping5.01×
03Family DollarFashion & Accessoires4.42×
04Dollar GeneralShopping4.22×
05VenmoTechnology & Electronics3.63×
06Alexandria Ocasio-CortezPolitics & Society3.40×
07Big LotsHome & Garden3.24×
08Kay JewelersFashion & Accessoires2.81×
09Ollie's Bargain OutletShopping2.75×
10Golden CorralFood & Beverages2.26×
11Five BelowShopping2.15×
12H-E-BShopping1.96×
13WhataburgerFood & Beverages1.81×
14PublixShopping1.76×
15U-HaulBusiness & Career1.72×
16WalgreensShopping1.65×
17Makeup TutorialsBeauty & Wellness1.58×
18PoshmarkShopping1.57×
19AldiShopping1.56×
20MeijerShopping1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dollar Tree audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dollar Tree audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.29×
MindfulnessBALANCE1.15×
ExtroversionTHRILL1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dollar Tree audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.91×
Risk AppetiteTHRILL0.92×
Need for SecurityCONSERVATISM0.95×
0×1.00× baseline2×
Appendix

Explore more audiences

More Shopping audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dollar Tree over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dollar-tree-17562” · Methodology