Rascasse Audience Intelligence

Caitlin Clark Audience in United States

Caitlin Clark has an estimated audience of 15M people in United States.

#26among Basketball in United States
#94among people in United States#178in Sports

The average Caitlin Clark fan in United States is 36.7 years old, more male, and lives primarily in California.

By number of fans, Caitlin Clark ranks #2 among the 118 WNBA teams in United States — 48.8× the group median.

Its fans are 1.8 years younger than the group average of 38.5.

Women make up 44.1% of the fan base, 2.4 percentage points fewer than the group average.

Compared with the other 117 WNBA teams, Caitlin Clark fans stand out for their interest in Philadelphia Union, Häagen-Dazs and New Orleans Pelicans.

In Q3/2026, search interest was +9.4% on the same quarter a year earlier; the median across the group was −3.2%.

Interest is seasonal: April, May and June account for 47% of the year's searches, November is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include EuroLeague, Brook Lopez, Yahtzee, with strongest over-indexing on EuroLeague (124.06× the country average).

Demographically, the Caitlin Clark audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Indulgence.

The typical Caitlin Clark fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for EuroLeague.

Category: Sports · Type: Person · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
15M
in United States
Gender
44.1%♀
55.9% male
Age
36.7
average years
Country rank
#2348
among all objects in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Caitlin Clark fans

44.1% are female, 55.9% are male, average age 36.7.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Caitlin Clark audience in United States
MetricValue
Female44.1%
Male55.9%
Average age36.7
Estimated audience size15M
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Caitlin Clark audience in United States
Age bracketShare%
16-2432%
25-3418%
35-4417%
45-5418%
55+16%
Fig. 04

Worldwide distribution

72.0%

of the worldwide Caitlin Clark audience comes from United States.

Worldwide audience distribution share by country for Caitlin Clark
CountryShare
United States72.0%
Canada4.6%
Philippines2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Caitlin Clark fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~700K4.72×
02Indiana~500K1.70×
03South Dakota~60K1.42×
04Minnesota~300K1.19×
05Nebraska~100K1.19×
06North Dakota~40K1.15×
07Illinois~600K1.11×
08Montana~50K1.06×
09Wisconsin~300K1.04×
10Maine~60K1.04×
11Missouri~300K1.02×
12Kansas~100K1.01×
13Kentucky~200K0.99×
14Ohio~500K0.97×
15South Carolina~200K0.97×
16Tennessee~300K0.94×
17Arizona~300K0.93×
18Pennsylvania~500K0.92×
19North Carolina~500K0.92×
20Virginia~400K0.92×
21New Hampshire~50K0.92×
22Michigan~400K0.91×
23Louisiana~200K0.91×
24Connecticut~100K0.91×
25Alabama~200K0.90×
26Massachusetts~300K0.89×
27Maryland~200K0.89×
28West Virginia~70K0.89×
29Vermont~30K0.89×
30Arkansas~100K0.88×
31Mississippi~100K0.88×
32Hawaii~60K0.87×
33Washington, District of Columbia~30K0.87×
34Colorado~200K0.85×
35Rhode Island~40K0.85×
36Georgia~400K0.84×
37Delaware~40K0.84×
38Oklahoma~100K0.83×
39Alaska~30K0.83×
40New Jersey~300K0.82×
41New Mexico~80K0.82×
42New York~700K0.80×
43Idaho~60K0.78×
44Oregon~100K0.77×
45Nevada~100K0.77×
46Washington~300K0.76×
47Texas~800K0.74×
48Florida~700K0.70×
49California~1M0.68×
50Utah~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Caitlin Clark, United States
0.67×1.00×4.72×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Caitlin Clark audience vs. the country average
#·InterestCategoryAffinity×
01EuroLeagueSports124.06×
02Brook LopezSports65.53×
03YahtzeeGames43.25×
04Philadelphia UnionSports38.16×
05Jrue HolidaySports37.47×
06Louisville Cardinals men's basketballSports18.12×
07Häagen-DazsFood & Beverages17.72×
08United States national football teamSports17.41×
09Washington WizardsSports17.09×
10Megan FoxMovies & TV14.70×
11De'Aaron FoxSports13.01×
12New Orleans PelicansSports11.52×
13Big Ten ConferenceSports10.52×
14Portland Trail BlazersSports9.28×
15Minnesota TimberwolvesSports9.26×
16Charlotte HornetsSports8.57×
17US Open (tennis)Sports8.31×
18Giannis AntetokounmpoSports7.20×
19New York KnicksSports5.10×
20LeBron JamesSports3.12×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Caitlin Clark audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Caitlin Clark audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
IndulgenceJOY1.70×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Caitlin Clark audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
ExtroversionTHRILL0.81×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Caitlin Clark over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/caitlin-clark-10007237” · Methodology