Rascasse Audience Intelligence

Carolina Hurricanes Fan Demographics in United States

Carolina Hurricanes has an estimated audience of 6.6M people in United States.

#10among Ice hockey in United States
#117among teams in United States#447in Sports

The average Carolina Hurricanes fan in United States is 39.8 years old, more male, and lives primarily in North Carolina.

By number of fans, Carolina Hurricanes ranks #8 among the 33 NHL teams in United States — 1.9× the group median.

Its fans are 1.5 years older than the group average of 38.3.

Compared with the other 32 NHL teams, Carolina Hurricanes fans stand out for their interest in Roy Cooper, State (magazine) and North Carolina Tar Heels football.

In Q2/2026, search interest was +199.4% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: April, May and June account for 52% of the year's searches, August is the quietest month.

Most fans live in North Carolina, South Carolina, New York.

Top affinities include Connor McDavid, Calgary Flames, Winnipeg Jets, with strongest over-indexing on Connor McDavid (53.03× the country average).

Demographically, the Carolina Hurricanes audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

The typical Carolina Hurricanes fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Connor McDavid.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.6M
in United States
Gender
35.5%♀
64.5% male
Age
39.8
average years
Country rank
#5206
among all objects in United States
Fig. 01

Search interest · 12-month trend

+199%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Carolina Hurricanes fans

35.5% are female, 64.5% are male, average age 39.8.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Carolina Hurricanes audience in United States
MetricValue
Female35.5%
Male64.5%
Average age39.8
Estimated audience size6.6M
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Carolina Hurricanes audience in United States
Age bracketShare%
16-2421%
25-3418%
35-4419%
45-5422%
55+20%
Fig. 04

Worldwide distribution

66.8%

of the worldwide Carolina Hurricanes audience comes from United States.

Worldwide audience distribution share by country for Carolina Hurricanes
CountryShare
United States66.8%
Canada17.7%
Brazil2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Carolina Hurricanes fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~4M18.85×
02South Carolina~400K3.45×
03Virginia~200K1.23×
04Pennsylvania~300K1.16×
05Colorado~100K1.03×
06Connecticut~70K1.03×
07Vermont~10K0.97×
08Maine~20K0.90×
09New Hampshire~20K0.88×
10New York~300K0.87×
11Nevada~60K0.87×
12Massachusetts~100K0.86×
13North Dakota~10K0.83×
14Minnesota~90K0.77×
15Rhode Island~20K0.77×
16Florida~300K0.74×
17West Virginia~30K0.74×
18New Jersey~100K0.73×
19Alaska~10K0.73×
20Georgia~200K0.72×
21Tennessee~100K0.69×
22Delaware~10K0.68×
23Washington, District of Columbia~9K0.68×
24Montana~10K0.66×
25Michigan~100K0.62×
26Ohio~100K0.53×
27Maryland~60K0.52×
28South Dakota~9K0.50×
29Missouri~60K0.49×
30Illinois~100K0.48×
31Utah~30K0.47×
32Wisconsin~50K0.45×
33Kentucky~40K0.44×
34Alabama~40K0.41×
35Arizona~60K0.40×
36Oregon~30K0.40×
37Indiana~50K0.39×
38Iowa~20K0.38×
39Nebraska~10K0.38×
40Idaho~10K0.37×
41Mississippi~20K0.36×
42New Mexico~10K0.35×
43Washington~50K0.34×
44Hawaii~10K0.34×
45Kansas~20K0.33×
46Louisiana~30K0.32×
47Texas~100K0.30×
48Oklahoma~20K0.28×
49Arkansas~20K0.28×
50California~200K0.25×
Fig. 06

Affinity by region

Affinity by region — Carolina Hurricanes, United States
0.25×1.00×18.85×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Carolina Hurricanes audience vs. the country average
#·InterestCategoryAffinity×
01Connor McDavidSports53.03×
02Calgary FlamesSports31.88×
03Winnipeg JetsSports17.94×
04Roy CooperPolitics & Society13.70×
05State (magazine)Website / Newspaper / Magazine12.77×
06Florida PanthersSports12.28×
07Montreal CanadiensSports12.11×
08Hurricanes (rugby union)Sports10.13×
09Stanley Cup playoffsSports9.50×
10North Carolina Tar Heels footballSports8.64×
11Buffalo SabresSports7.94×
12Dallas StarsSports7.83×
13Colorado AvalancheSports6.79×
14Carolina PanthersSports5.22×
15Ice hockeySports4.31×
16Food LionShopping4.25×
17WrenchHome & Garden4.19×
18DrillHome & Garden3.62×
19Anthony EdwardsMovies & TV3.39×
20AutoZoneCars & Mobility2.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Carolina Hurricanes audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Carolina Hurricanes audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
DIY MentalityTHRILL1.44×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Carolina Hurricanes audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.71×
Design AffinityPREMIUM0.71×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Carolina Hurricanes over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/carolina-hurricanes-2780” · Methodology