Rascasse Audience Intelligence

Soma Intimates Target Market in United States

Soma Intimates has an estimated audience of 940,966 people in United States.

#10among Lingerie in United States
#2708among Brand in United States#1009in Fashion & Accessoires

The average Soma Intimates fan in United States is 45.3 years old, more female, and lives primarily in Texas.

By number of fans, Soma Intimates ranks #10 among the 54 objects in Lingerie in United States — 6.8× the group median.

Its fans are 8.8 years older than the group average of 36.5.

Women make up 89.5% of the fan base, 16.4 percentage points more than the group average.

Compared with the other 53 objects in Lingerie, Soma Intimates fans stand out for their interest in J.Crew Factory, White House Black Market and J.Jill.

Most fans live in Texas, California, Florida.

Top affinities include J.Crew Factory, White House Black Market, J.Jill, with strongest over-indexing on J.Crew Factory (12.17× the country average).

Demographically, the Soma Intimates audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

The typical Soma Intimates fan in United States is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for J.Crew Factory.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
941K
in United States
Gender
89.5%♀
10.5% male
Age
45.3
average years
Country rank
#24613
among all objects in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Soma Intimates

89.5% are female, 10.5% are male, average age 45.3.

Fig. 02

Gender split

89.5%
Female
10.5%
Male
Demographic split for Soma Intimates audience in United States
MetricValue
Female89.5%
Male10.5%
Average age45.3
Estimated audience size940,966
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Soma Intimates audience in United States
Age bracketShare%
16-2414%
25-3412%
35-4415%
45-5423%
55+36%
Fig. 04

Worldwide distribution

95.7%

of the worldwide Soma Intimates audience comes from United States.

Worldwide audience distribution share by country for Soma Intimates
CountryShare
United States95.7%
Canada2.1%
Mexico0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Soma Intimates customers by region in United States
#RegionReachAffinity×
01Texas~100K2.00×
02Minnesota~30K1.98×
03Georgia~60K1.81×
04Tennessee~30K1.59×
05Kansas~10K1.56×
06Virginia~40K1.52×
07Arizona~30K1.48×
08North Carolina~40K1.40×
09Illinois~50K1.32×
10Missouri~20K1.29×
11Maryland~20K1.15×
12Mississippi~10K1.15×
13Washington~20K1.09×
14Wisconsin~20K1.08×
15South Carolina~20K1.06×
16Louisiana~10K1.03×
17Iowa~9K1.03×
18Florida~60K1.02×
19South Dakota~3K1.01×
20Colorado~20K1.00×
21Arkansas~8K0.98×
22Oklahoma~10K0.97×
23Michigan~30K0.95×
24New Jersey~20K0.94×
25Kentucky~10K0.94×
26Connecticut~10K0.94×
27Maine~4K0.94×
28Idaho~5K0.93×
29Oregon~10K0.92×
30Vermont~2K0.92×
31Indiana~20K0.91×
32Rhode Island~3K0.91×
33New Mexico~5K0.90×
34North Dakota~2K0.90×
35Washington, District of Columbia~2K0.90×
36Alabama~10K0.89×
37Alaska~2K0.88×
38Pennsylvania~30K0.87×
39Nevada~8K0.86×
40Delaware~2K0.86×
41Massachusetts~20K0.85×
42Nebraska~5K0.85×
43Montana~3K0.85×
44Ohio~30K0.84×
45West Virginia~4K0.80×
46New Hampshire~3K0.80×
47Hawaii~3K0.78×
48California~80K0.75×
49New York~40K0.67×
50Utah~6K0.65×
Fig. 06

Affinity by region

Affinity by region — Soma Intimates, United States
0.65×1.00×2.00×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Soma Intimates audience vs. the country average
#·InterestCategoryAffinity×
01J.Crew FactoryShopping12.17×
02White House Black MarketFashion & Accessoires10.00×
03J.JillShopping9.22×
04Lands' EndFashion & Accessoires6.08×
05White HousePolitics & Society5.22×
06BelkFashion & Accessoires4.97×
07Aerie (American Eagle Outfitters)Brand4.75×
08Robert RedfordMovies & TV4.19×
09Nordstrom RackFashion & Accessoires3.76×
10Dillard'sFashion & Accessoires3.55×
11MarshallsFashion & Accessoires3.45×
12Macy'sShopping3.33×
13J. C. PenneyShopping3.09×
14Staples (Canada)Business & Career3.02×
15Kohl'sShopping2.97×
16Old NavyFashion & Accessoires2.72×
17Hobby LobbyHome & Garden2.62×
18GodPolitics & Society2.60×
19ChristmasKids & Family2.24×
20PinterestInternet & Social Media1.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Soma Intimates audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Soma Intimates audience vs. the country average · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.75×
Design AffinityPREMIUM1.72×
CreativityOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Soma Intimates audience vs. the country average · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
PatriotismCONSERVATISM0.86×
Early Adopter MentalityPOWER0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Lingerie audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Soma Intimates over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/soma-intimates-241870” · Methodology