Rascasse Audience Intelligence

KFC Target Market in United States

KFC has an estimated audience of 32.9M people in United States.

#10among Fast food restaurants in United States#92among brands in United States#80in Food & Beverages

The average KFC fan in United States is 38.2 years old, balanced, and lives primarily in California.

By number of fans, KFC ranks #10 among the 87 objects in Fast food restaurants in United States — 64.2× the group median.

Its fans are 1.1 years younger than the group average of 39.3.

Women make up 51.7% of the fan base, 3.6 percentage points fewer than the group average.

Compared with the other 86 objects in Fast food restaurants, KFC fans stand out for their interest in Mobile gambling, De'Aaron Fox and Jamba Juice.

Most fans live in California, Florida, Texas.

Top affinities include Mobile gambling, QuikTrip, De'Aaron Fox, with strongest over-indexing on Mobile gambling (24.49× the country average).

Demographically, the KFC audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

The typical KFC fan in United States is balanced, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile gambling.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
32.9M
in United States
Gender
51.7%♀
48.3% male
Age
38.2
average years
Country rank
#784
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of KFC

51.7% are female, 48.3% are male, average age 38.2.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for KFC audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.2
Estimated audience size32.9M
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the KFC audience in United States
Age bracketShare%
16-2423%
25-3422%
35-4420%
45-5419%
55+17%
Fig. 04

Worldwide distribution

18.7%

of the worldwide KFC audience comes from United States.

Worldwide audience distribution share by country for KFC
CountryShare
United States18.7%
United Kingdom5.8%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

KFC customers by region in United States
#RegionReachAffinity×
01Kentucky~700K1.60×
02West Virginia~300K1.46×
03Ohio~1.5M1.43×
04New Mexico~300K1.40×
05Michigan~1.5M1.38×
06South Carolina~700K1.36×
07Tennessee~900K1.34×
08Indiana~900K1.33×
09Florida~2.5M1.27×
10Rhode Island~100K1.23×
11Mississippi~400K1.22×
12North Carolina~1.5M1.19×
13Oklahoma~500K1.19×
14Nevada~400K1.19×
15California~4.5M1.16×
16Arkansas~300K1.16×
17Georgia~1M1.12×
18Utah~400K1.10×
19Texas~2.5M1.07×
20Oregon~400K1.05×
21Kansas~300K1.05×
22Washington~800K1.04×
23Arizona~800K1.04×
24Missouri~600K1.04×
25Connecticut~400K1.04×
26Nebraska~200K1.01×
27Pennsylvania~1.5M0.99×
28Alabama~500K0.99×
29Virginia~800K0.96×
30Illinois~1M0.93×
31New York~2M0.92×
32Wisconsin~500K0.92×
33Iowa~300K0.92×
34Minnesota~500K0.91×
35Massachusetts~600K0.90×
36Maryland~500K0.90×
37New Jersey~800K0.87×
38Colorado~500K0.87×
39Hawaii~100K0.87×
40Idaho~200K0.86×
41Wyoming~50K0.84×
42Maine~100K0.81×
43North Dakota~60K0.81×
44Delaware~70K0.76×
45New Hampshire~100K0.75×
46South Dakota~60K0.71×
47Alaska~50K0.69×
48Vermont~40K0.67×
49Montana~70K0.62×
50Louisiana~300K0.58×
Fig. 06

Affinity by region

Affinity by region — KFC, United States
0.58×1.00×1.60×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the KFC audience vs. the country average
#·InterestCategoryAffinity×
01Mobile gamblingGames24.49×
02QuikTripShopping13.34×
03De'Aaron FoxSports11.04×
04Jamba JuiceFood & Beverages9.26×
05Popeyes Louisiana KitchenFood & Beverages8.62×
06Golden CorralFood & Beverages7.63×
07Wawa Inc.Shopping7.01×
087-ElevenShopping5.65×
09Jack in the BoxFood & Beverages5.38×
10Panda ExpressFood & Beverages5.37×
11IHOPFood & Beverages4.28×
12Burger KingFood & Beverages4.18×
13Texas RoadhouseFood & Beverages3.61×
14Little CaesarsFood & Beverages3.51×
15Taco BellFood & Beverages3.00×
16McDonald'sFood & Beverages2.92×
17SubwayFood & Beverages2.91×
18Pizza HutFood & Beverages2.86×
19Wendy'sFood & Beverages2.81×
20FoodFood & Beverages1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the KFC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the KFC audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
Family OrientationCONSERVATISM1.37×
Early Adopter MentalityPOWER1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the KFC audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.83×
Design AffinityPREMIUM0.83×
TravellingTHRILL0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

Related rankings

See KFC audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in KFC over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/kfc-14579” · Methodology