Rascasse Audience Intelligence

Michael Jordan Audience in United States

Michael Jordan has an estimated audience of 12,387,580 people in United States.

#33among Basketball in United States
#104among Person in United States#215in Sports

The average Michael Jordan fan in United States is 31.2 years old, more male, and lives primarily in California.

By number of fans, Michael Jordan ranks #33 among the 2638 objects in Basketball in United States — 1.5× the group median.

Its fans are 1.5 years younger than the group average of 32.7.

Compared with the other 2637 objects in Basketball, Michael Jordan fans stand out for their interest in ESPN2 and NFL Network.

Most fans live in California, Texas, Florida.

Top affinities include Chris Paul, James Harden, New York Knicks, with strongest over-indexing on Chris Paul (7.69× the country average).

Demographically, the Michael Jordan audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

The typical Michael Jordan fan in United States is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chris Paul.

Category: Sports · Type: Person · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.4M
in United States
Gender
38.9%♀
61.1% male
Age
31.2
average years
Country rank
#2830
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Michael Jordan fans

38.9% are female, 61.1% are male, average age 31.2.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Michael Jordan audience in United States
MetricValue
Female38.9%
Male61.1%
Average age31.2
Estimated audience size12,387,580
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Michael Jordan audience in United States
Age bracketShare%
16-2444%
25-3422%
35-4416%
45-5411%
55+7%
Fig. 04

Worldwide distribution

46.7%

of the worldwide Michael Jordan audience comes from United States.

Worldwide audience distribution share by country for Michael Jordan
CountryShare
United States46.7%
Brazil7.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Michael Jordan fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~700K1.46×
02North Carolina~600K1.38×
03Indiana~300K1.29×
04Alabama~200K1.26×
05Mississippi~100K1.26×
06Georgia~500K1.21×
07Louisiana~200K1.19×
08South Carolina~200K1.18×
09Oklahoma~200K1.15×
10Arkansas~100K1.15×
11Kentucky~200K1.13×
12Maryland~300K1.12×
13Tennessee~300K1.10×
14Texas~900K1.08×
15Ohio~500K1.06×
16Virginia~300K1.05×
17Iowa~100K1.05×
18New Jersey~400K1.04×
19Arizona~300K1.04×
20North Dakota~30K1.04×
21Florida~800K1.03×
22Missouri~200K1.03×
23Michigan~400K1.02×
24Connecticut~100K1.02×
25New York~800K1.01×
26Wisconsin~200K1.00×
27Minnesota~200K0.99×
28Nebraska~70K0.99×
29Kansas~100K0.98×
30West Virginia~70K0.98×
31Pennsylvania~500K0.97×
32Massachusetts~200K0.94×
33South Dakota~30K0.94×
34Washington, District of Columbia~20K0.94×
35Nevada~100K0.92×
36Delaware~30K0.92×
37Utah~100K0.91×
38California~1.5M0.89×
39Washington~300K0.88×
40Rhode Island~30K0.87×
41Oregon~100K0.85×
42Colorado~200K0.83×
43Montana~30K0.83×
44Alaska~20K0.83×
45New Mexico~60K0.82×
46Idaho~60K0.82×
47Hawaii~40K0.81×
48Maine~40K0.78×
49New Hampshire~40K0.75×
50Vermont~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Michael Jordan, United States
0.64×1.00×1.46×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Michael Jordan audience vs. the country average
#·InterestCategoryAffinity×
01Chris PaulSports7.69×
02James HardenSports5.98×
03New York KnicksSports5.77×
04ESPN2Sports5.05×
05NBA FinalsSports5.04×
06Los Angeles ClippersSports5.02×
07Utah JazzSports4.98×
08NBA playoffsSports4.83×
09NBA TVSports4.77×
10Brooklyn NetsSports4.76×
11WNBASports4.70×
12Minnesota TimberwolvesSports4.53×
13Chicago BullsSports4.08×
14Victor WembanyamaSports4.06×
15Boston CelticsSports4.02×
16Cleveland CavaliersSports3.95×
17Oklahoma City ThunderSports3.54×
18Los Angeles LakersSports3.17×
19NFL NetworkSports2.69×
20NBASports2.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Michael Jordan audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Michael Jordan audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Risk AppetiteTHRILL1.07×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Michael Jordan audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
TraditionCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Michael Jordan over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/michael-jordan-2961” · Methodology