Rascasse Audience Intelligence

Minnesota United FC Fan Demographics in United States

Minnesota United FC has an estimated audience of 597K people in United States.

#293among Soccer in United States
#512among teams in United States#3234in Sports

The average Minnesota United FC fan in United States is 38.8 years old, more male, and lives primarily in Minnesota.

Its fans are 5.0 years older than the group average of 33.8.

Women make up 28.6% of the fan base, 5.9 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Minnesota United FC fans stand out for their interest in Toronto FC, James Rodríguez and David Taylor.

Interest is seasonal: May, July and August account for 40% of the year's searches, December is the quietest month.

Most fans live in Minnesota, California, Florida.

Top affinities include Toronto FC, James Rodríguez, David Taylor, with strongest over-indexing on Toronto FC (197.76× the country average).

Demographically, the Minnesota United FC audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

The typical Minnesota United FC fan in United States is more male, around 38.8 years old, with strong Sports Activity tendencies and a notable affinity for Toronto FC.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
597K
in United States
Gender
28.6%♀
71.4% male
Age
38.8
average years
Country rank
#34226
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Minnesota United FC fans

28.6% are female, 71.4% are male, average age 38.8.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Minnesota United FC audience in United States
MetricValue
Female28.6%
Male71.4%
Average age38.8
Estimated audience size597K
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Minnesota United FC audience in United States
Age bracketShare%
16-2418%
25-3423%
35-4424%
45-5420%
55+15%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Minnesota United FC audience comes from United States.

Worldwide audience distribution share by country for Minnesota United FC
CountryShare
United States33.6%
United Kingdom21.8%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Minnesota United FC fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K23.92×
02North Dakota~4K2.75×
03South Dakota~3K2.12×
04Wisconsin~20K1.60×
05Iowa~7K1.18×
06Washington~20K1.15×
07California~70K1.06×
08Florida~40K0.99×
09Oregon~7K0.94×
10Utah~5K0.84×
11Wyoming<1K0.78×
12New Jersey~10K0.76×
13Delaware~1K0.74×
14Vermont<1K0.74×
15Nebraska~3K0.73×
16Alaska<1K0.72×
17Montana~1K0.71×
18Texas~30K0.69×
19Rhode Island~1K0.68×
20Illinois~20K0.67×
21Nevada~4K0.67×
22Kansas~3K0.65×
23Colorado~7K0.63×
24Connecticut~4K0.62×
25New Mexico~2K0.62×
26Maryland~7K0.60×
27Maine~1K0.59×
28West Virginia~2K0.58×
29New Hampshire~1K0.58×
30Idaho~2K0.57×
31Hawaii~1K0.57×
32Ohio~10K0.55×
33New York~20K0.54×
34Arizona~7K0.54×
35Tennessee~7K0.54×
36Massachusetts~7K0.54×
37Missouri~6K0.53×
38Kentucky~4K0.53×
39Arkansas~3K0.51×
40Mississippi~3K0.51×
41Virginia~8K0.50×
42North Carolina~10K0.49×
43Oklahoma~3K0.48×
44Indiana~6K0.47×
45Louisiana~4K0.46×
46Georgia~9K0.45×
47South Carolina~4K0.43×
48Alabama~4K0.41×
49Pennsylvania~8K0.36×
50Michigan~6K0.34×
Fig. 06

Affinity by region

Affinity by region — Minnesota United FC, United States
0.34×1.00×23.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Minnesota United FC audience vs. the country average
#·InterestCategoryAffinity×
01Toronto FCSports197.76×
02James RodríguezSports175.09×
03David TaylorSports175.09×
04Drake CallenderSports175.09×
05Portland TimbersSports90.17×
06San Jose EarthquakesSports85.09×
07D.C. UnitedSports84.29×
08Los Angeles FCSports84.17×
09Colorado RapidsSports82.79×
10Atlanta United FCSports72.08×
11Brandon AubreySports66.81×
12Sporting Kansas CitySports65.11×
13Real Salt LakeSports65.03×
14Ligue 1Sports63.79×
15Philadelphia UnionSports58.62×
16Minnesota Golden Gophers footballSports38.19×
17Twin Cities Public TelevisionMovies & TV21.17×
18Quest DiagnosticsHealth7.46×
19FIFA World Cup 2026Sports4.94×
20FIFA World CupSports4.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Minnesota United FC audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Minnesota United FC audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.31×
Early Adopter MentalityPOWER1.29×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Minnesota United FC audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
TraditionCONSERVATISM0.79×
CreativityOPEN0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Minnesota United FC over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/minnesota-united-fc-20190” · Methodology