Rascasse Audience Intelligence

Wisconsin Badgers football Fan Demographics in United States

Wisconsin Badgers football has an estimated audience of 3M people in United States.

#156among American football in United States
#190among teams in United States#910in Sports

The average Wisconsin Badgers football fan in United States is 38.2 years old, more male, and lives primarily in Wisconsin.

Its fans are 0.7 years older than the group average of 37.5.

Women make up 41.9% of the fan base, 7.0 percentage points more than the group average.

Compared with the other 2734 objects in American football, Wisconsin Badgers football fans stand out for their interest in Size?, Wisconsin Badgers and Club Tijuana.

Interest is seasonal: September, October and November account for 68% of the year's searches, May is the quietest month.

Most fans live in Wisconsin, Minnesota, Illinois.

Top affinities include Size?, Wisconsin Badgers, Club Tijuana, with strongest over-indexing on Size? (60.25× the country average).

Demographically, the Wisconsin Badgers football audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Sports Activity, Luxury Orientation.

The typical Wisconsin Badgers football fan in United States is more male, around 38.2 years old, with strong Sports Activity tendencies and a notable affinity for Size?.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
41.9%♀
58.1% male
Age
38.2
average years
Country rank
#10586
among all objects in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Wisconsin Badgers football fans

41.9% are female, 58.1% are male, average age 38.2.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Wisconsin Badgers football audience in United States
MetricValue
Female41.9%
Male58.1%
Average age38.2
Estimated audience size3M
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Wisconsin Badgers football audience in United States
Age bracketShare%
16-2429%
25-3416%
35-4416%
45-5419%
55+20%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Wisconsin Badgers football audience comes from United States.

Worldwide audience distribution share by country for Wisconsin Badgers football
CountryShare
United States94.5%
United Kingdom1.1%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wisconsin Badgers football fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~1.5M26.73×
02Minnesota~100K2.28×
03Iowa~60K1.94×
04Alabama~50K1.14×
05Illinois~100K0.97×
06Ohio~100K0.94×
07Nebraska~20K0.89×
08South Dakota~7K0.85×
09Indiana~50K0.77×
10Wyoming~4K0.73×
11North Dakota~5K0.71×
12Michigan~60K0.70×
13Montana~7K0.69×
14Vermont~4K0.68×
15Alaska~4K0.64×
16Oregon~20K0.63×
17Mississippi~20K0.59×
18Arizona~40K0.57×
19Tennessee~40K0.57×
20Rhode Island~5K0.56×
21Delaware~5K0.53×
22Idaho~9K0.52×
23West Virginia~8K0.51×
24Maine~6K0.51×
25New Hampshire~6K0.51×
26Colorado~30K0.49×
27Hawaii~6K0.49×
28South Carolina~20K0.48×
29Florida~90K0.47×
30New Mexico~9K0.47×
31Arkansas~10K0.46×
32Louisiana~20K0.44×
33Nevada~10K0.44×
34Kansas~10K0.44×
35Georgia~40K0.43×
36Missouri~20K0.42×
37Kentucky~20K0.42×
38Washington~30K0.38×
39Oklahoma~10K0.38×
40Utah~10K0.37×
41North Carolina~30K0.35×
42Maryland~20K0.35×
43Connecticut~10K0.34×
44Virginia~20K0.32×
45Pennsylvania~30K0.27×
46Massachusetts~20K0.27×
47Texas~50K0.25×
48New Jersey~20K0.24×
49New York~30K0.19×
50California~60K0.18×
Fig. 06

Affinity by region

Affinity by region — Wisconsin Badgers football, United States
0.18×1.00×26.73×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wisconsin Badgers football audience vs. the country average
#·InterestCategoryAffinity×
01Size?Shopping60.25×
02Wisconsin BadgersSports38.28×
03Club TijuanaSports36.46×
04RilakkumaLiterature26.52×
05Marshall Thundering Herd footballSports24.42×
06Wisconsin Badgers men's basketballSports20.84×
07Illinois Fighting Illini footballSports18.83×
08Gilberto MoraSports18.54×
09Nebraska Cornhuskers footballSports15.52×
10Iowa State Cyclones footballSports14.73×
11Suits (TV series)Movies & TV13.59×
12Indiana Hoosiers footballSports13.48×
13IsisMusic & Radio13.47×
14Arkansas Razorbacks footballSports13.05×
15ElectronicaMusic & Radio9.75×
16Tennessee Volunteers footballSports8.18×
17Milwaukee BrewersSports7.45×
18Cracker Barrel Old Country StoreFood & Beverages6.73×
19Stefon DiggsSports6.51×
20Green Bay PackersSports4.79×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wisconsin Badgers football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wisconsin Badgers football audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.10×
Luxury OrientationPREMIUM1.01×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wisconsin Badgers football audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
Urban LifestyleOPEN0.79×
Price SensitivityPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wisconsin Badgers football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/wisconsin-badgers-football-94012” · Methodology