Rascasse Audience Intelligence

Arby's Target Market in United States

Arby's has an estimated audience of 23.2M people in United States.

#16among Restaurants in United States
#139among brands in United States#118in Food & Beverages

The average Arby's fan in United States is 39.0 years old, more male, and lives primarily in Ohio.

By number of fans, Arby's ranks #16 among the 363 objects in Restaurants in United States — 4.7× the group median.

Its fans are 1.1 years younger than the group average of 40.1.

Women make up 43.4% of the fan base, 14.0 percentage points fewer than the group average.

Compared with the other 362 objects in Restaurants, Arby's fans stand out for their interest in Men's Wearhouse and Sonic Drive-In.

Most fans live in Ohio, Florida, Michigan.

Top affinities include Jack in the Box, Hardee's, Five Guys, with strongest over-indexing on Jack in the Box (13.94× the country average).

Demographically, the Arby's audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical Arby's fan in United States is more male, around 39.0 years old, with strong Patriotism tendencies and a notable affinity for Jack in the Box.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
23.2M
in United States
Gender
43.4%♀
56.6% male
Age
39.0
average years
Country rank
#1326
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Arby's

43.4% are female, 56.6% are male, average age 39.0.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Arby's audience in United States
MetricValue
Female43.4%
Male56.6%
Average age39.0
Estimated audience size23.2M
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Arby's audience in United States
Age bracketShare%
16-2419%
25-3422%
35-4421%
45-5423%
55+15%
Fig. 04

Worldwide distribution

89.4%

of the worldwide Arby's audience comes from United States.

Worldwide audience distribution share by country for Arby's
CountryShare
United States89.4%
Canada3.2%
Turkey1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arby's customers by region in United States
#RegionReachAffinity×
01Indiana~900K1.92×
02Ohio~1.5M1.84×
03Nebraska~200K1.77×
04Kentucky~500K1.76×
05Wyoming~70K1.69×
06West Virginia~200K1.65×
07Oklahoma~400K1.62×
08Michigan~1M1.61×
09South Dakota~100K1.57×
10Alabama~500K1.50×
11Utah~300K1.46×
12Minnesota~600K1.41×
13Iowa~300K1.38×
14Tennessee~700K1.37×
15Kansas~300K1.32×
16Wisconsin~500K1.29×
17North Dakota~70K1.29×
18Missouri~500K1.28×
19South Carolina~500K1.27×
20Arkansas~200K1.19×
21Virginia~700K1.10×
22North Carolina~800K1.09×
23Georgia~800K1.07×
24Colorado~400K1.07×
25New Mexico~200K1.03×
26Arizona~500K1.01×
27Delaware~70K1.01×
28Idaho~100K1.00×
29Alaska~50K0.99×
30Pennsylvania~900K0.96×
31Montana~70K0.92×
32Mississippi~200K0.89×
33Florida~1M0.82×
34Washington~400K0.78×
35Illinois~700K0.77×
36Oregon~200K0.74×
37Nevada~200K0.72×
38Maryland~300K0.71×
39Texas~1M0.63×
40Louisiana~200K0.51×
41New York~600K0.41×
42Maine~40K0.41×
43California~1M0.38×
44Connecticut~90K0.35×
45New Jersey~200K0.32×
46Hawaii~30K0.29×
47New Hampshire~20K0.23×
48Washington, District of Columbia~10K0.22×
49Massachusetts~100K0.20×
50Rhode Island~10K0.19×
Fig. 06

Affinity by region

Affinity by region — Arby's, United States
0.19×1.00×1.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arby's audience vs. the country average
#·InterestCategoryAffinity×
01Jack in the BoxFood & Beverages13.94×
02Hardee'sFood & Beverages12.83×
03Five GuysFood & Beverages7.97×
04Jimmy John'sFood & Beverages7.12×
05Men's WearhouseFashion & Accessoires7.08×
06SubwayFood & Beverages6.66×
07Jersey Mike's SubsFood & Beverages6.52×
08Sonic Drive-InFood & Beverages6.33×
09Wendy'sFood & Beverages6.07×
10Shake ShackFood & Beverages5.91×
11Taco BellFood & Beverages4.66×
12Popeyes Louisiana KitchenFood & Beverages4.34×
13Panera BreadFood & Beverages4.29×
14KFCFood & Beverages4.15×
15Buffalo Wild WingsFood & Beverages4.14×
16Culver'sFood & Beverages4.13×
17Burger KingFood & Beverages4.04×
18Chick-fil-AFood & Beverages3.87×
19Chipotle Mexican GrillFood & Beverages3.87×
20Panda ExpressFood & Beverages3.19×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arby's audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arby's audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.11×
Convenience OrientationPREMIUM1.11×
ExtroversionTHRILL1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arby's audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.82×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Arby's over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/arbys-16945” · Methodology