Rascasse Audience Intelligence

Pittsburgh Pirates Fan Demographics in United States

Pittsburgh Pirates has an estimated audience of 10.4M people in United States.

#20among Baseball in United States#71among teams in United States#274in Sports

The average Pittsburgh Pirates fan in United States is 41.4 years old, more male, and lives primarily in Pennsylvania.

By number of fans, Pittsburgh Pirates ranks #13 among the 30 MLB teams in United States — 1.2× the group median.

Its fans are 2.5 years older than the group average of 38.9.

Women make up 34.6% of the fan base, 1.3 percentage points fewer than the group average.

Compared with the other 29 MLB teams, Pittsburgh Pirates fans stand out for their interest in Andrew McCutchen, Sidney Crosby and Paul Skenes.

In Q2/2026, search interest was +89.4% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: April, May and June account for 52% of the year's searches, November is the quietest month.

Most fans live in Pennsylvania, Ohio, West Virginia.

Top affinities include Texas A&M Aggies baseball, Milwaukee Brewers, Mississippi State Bulldogs baseball, with strongest over-indexing on Texas A&M Aggies baseball (27.33× the country average).

Demographically, the Pittsburgh Pirates audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Tradition, Spirituality.

The typical Pittsburgh Pirates fan in United States is more male, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Texas A&M Aggies baseball.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
10.4M
in United States
Gender
34.6%♀
65.4% male
Age
41.4
average years
Country rank
#3383
among all objects in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pittsburgh Pirates fans

34.6% are female, 65.4% are male, average age 41.4.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Pittsburgh Pirates audience in United States
MetricValue
Female34.6%
Male65.4%
Average age41.4
Estimated audience size10.4M
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Pittsburgh Pirates audience in United States
Age bracketShare%
16-2417%
25-3418%
35-4421%
45-5422%
55+23%
Fig. 04

Worldwide distribution

76.5%

of the worldwide Pittsburgh Pirates audience comes from United States.

Worldwide audience distribution share by country for Pittsburgh Pirates
CountryShare
United States76.5%
Mexico3.4%
Japan3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pittsburgh Pirates fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~6.5M16.36×
02West Virginia~500K8.78×
03Ohio~700K1.98×
04Wisconsin~200K1.29×
05Delaware~40K1.17×
06South Carolina~200K1.09×
07Maryland~200K0.93×
08Virginia~200K0.87×
09Indiana~200K0.74×
10Florida~500K0.73×
11Iowa~70K0.73×
12North Carolina~200K0.72×
13Illinois~300K0.71×
14Kentucky~100K0.69×
15Missouri~100K0.68×
16Montana~20K0.66×
17Mississippi~60K0.65×
18Tennessee~100K0.53×
19New York~300K0.52×
20Washington, District of Columbia~10K0.50×
21New Jersey~100K0.48×
22Nevada~50K0.48×
23Arizona~100K0.47×
24Vermont~9K0.46×
25South Dakota~10K0.45×
26Alabama~70K0.43×
27Connecticut~50K0.43×
28North Dakota~10K0.42×
29Colorado~70K0.40×
30Louisiana~60K0.40×
31Georgia~100K0.39×
32Maine~20K0.39×
33New Mexico~20K0.38×
34Idaho~20K0.38×
35Rhode Island~10K0.38×
36Alaska~9K0.38×
37Hawaii~20K0.36×
38Nebraska~20K0.35×
39Michigan~100K0.34×
40Arkansas~30K0.33×
41New Hampshire~10K0.33×
42Massachusetts~70K0.31×
43Oklahoma~40K0.29×
44Kansas~30K0.29×
45California~300K0.28×
46Oregon~30K0.26×
47Washington~60K0.25×
48Utah~30K0.25×
49Minnesota~40K0.24×
50Texas~200K0.23×
Fig. 06

Affinity by region

Affinity by region — Pittsburgh Pirates, United States
0.23×1.00×16.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pittsburgh Pirates audience vs. the country average
#·InterestCategoryAffinity×
01Texas A&M Aggies baseballSports27.33×
02Milwaukee BrewersSports26.89×
03Mississippi State Bulldogs baseballSports25.63×
04Andrew McCutchenSports25.00×
05Good Morning (film)Movies & TV20.18×
06Seattle MarinersSports17.75×
07Detroit TigersSports16.85×
08Texas Rangers (baseball)Sports14.16×
09Sidney CrosbySports11.67×
10Los Angeles ChargersSports10.81×
11Paul SkenesSports10.49×
12Pittsburgh PenguinsSports9.88×
13Kansas City RoyalsSports9.37×
14SheetzCars & Mobility5.14×
15Atlanta BravesSports5.00×
16SoccerSports2.49×
17United StatesTravel & Leisure1.78×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pittsburgh Pirates audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pittsburgh Pirates audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.44×
SpiritualityBALANCE1.37×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pittsburgh Pirates audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
IndulgenceJOY0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pittsburgh Pirates over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pittsburgh-pirates-11833” · Methodology