Rascasse Audience Intelligence

Sporting Kansas City Fan Demographics in United States

Sporting Kansas City has an estimated audience of 749K people in United States.

#230among Soccer in United States
#430among teams in United States#2755in Sports

The average Sporting Kansas City fan in United States is 36.9 years old, more male, and lives primarily in Kansas.

Its fans are 3.1 years older than the group average of 33.8.

Women make up 28.6% of the fan base, 5.9 percentage points fewer than the group average.

Compared with the other 13631 objects in Soccer, Sporting Kansas City fans stand out for their interest in Toronto FC, San Jose Earthquakes and Colorado Rapids.

Most fans live in Kansas, Missouri, California.

Top affinities include Toronto FC, San Jose Earthquakes, Colorado Rapids, with strongest over-indexing on Toronto FC (88.68× the country average).

Demographically, the Sporting Kansas City audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

The typical Sporting Kansas City fan in United States is more male, around 36.9 years old, with strong Community Orientation tendencies and a notable affinity for Toronto FC.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
749K
in United States
Gender
28.6%♀
71.4% male
Age
36.9
average years
Country rank
#29731
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Sporting Kansas City fans

28.6% are female, 71.4% are male, average age 36.9.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Sporting Kansas City audience in United States
MetricValue
Female28.6%
Male71.4%
Average age36.9
Estimated audience size749K
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Sporting Kansas City audience in United States
Age bracketShare%
16-2425%
25-3422%
35-4421%
45-5418%
55+14%
Fig. 04

Worldwide distribution

62.7%

of the worldwide Sporting Kansas City audience comes from United States.

Worldwide audience distribution share by country for Sporting Kansas City
CountryShare
United States62.7%
Brazil3.2%
Mexico2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sporting Kansas City fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K25.16×
02Missouri~100K10.87×
03Nebraska~9K1.97×
04Iowa~8K1.13×
05Arkansas~5K0.73×
06South Dakota~1K0.71×
07Alaska~1K0.67×
08Wyoming<1K0.61×
09Colorado~8K0.58×
10Oklahoma~5K0.57×
11North Dakota<1K0.57×
12Vermont<1K0.57×
13Montana~1K0.51×
14West Virginia~2K0.49×
15Delaware~1K0.48×
16Maine~1K0.47×
17Rhode Island~1K0.47×
18Utah~3K0.45×
19New Hampshire~1K0.45×
20Hawaii~1K0.44×
21Oregon~4K0.43×
22Idaho~2K0.42×
23Minnesota~5K0.40×
24New Mexico~2K0.40×
25Mississippi~3K0.39×
26Illinois~10K0.38×
27Washington~6K0.35×
28Nevada~3K0.35×
29Alabama~4K0.31×
30Louisiana~3K0.31×
31Kentucky~3K0.31×
32Wisconsin~4K0.30×
33Connecticut~2K0.30×
34California~20K0.28×
35Florida~10K0.28×
36Georgia~7K0.28×
37Indiana~4K0.28×
38Texas~10K0.27×
39Tennessee~4K0.27×
40Maryland~4K0.27×
41South Carolina~3K0.27×
42Ohio~7K0.26×
43New Jersey~5K0.25×
44Virginia~5K0.24×
45Arizona~4K0.24×
46Massachusetts~4K0.24×
47North Carolina~6K0.23×
48Michigan~5K0.21×
49New York~9K0.19×
50Pennsylvania~6K0.19×
Fig. 06

Affinity by region

Affinity by region — Sporting Kansas City, United States
0.19×1.00×25.16×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sporting Kansas City audience vs. the country average
#·InterestCategoryAffinity×
01Toronto FCSports88.68×
02San Jose EarthquakesSports83.17×
03Colorado RapidsSports80.80×
04Real Salt LakeSports64.71×
05Ligue 1Sports59.38×
06Philadelphia UnionSports59.38×
07Bryan ReynoldsSports59.38×
08Minnesota United FCSports57.38×
09Cass County, MissouriTravel & Leisure54.69×
10Portland TimbersSports42.49×
11D.C. UnitedSports40.49×
12Los Angeles FCSports38.14×
13Kansas City metropolitan areaTravel & Leisure37.12×
14Chicago Fire Soccer ClubSports27.83×
15FC CincinnatiSports24.18×
16Folarin BalogunSports18.88×
17Purdue Boilermakers men's basketballSports13.78×
18QuikTripShopping12.03×
19National Women's Soccer LeagueSports9.99×
20FIFA World Cup 2026Sports3.05×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sporting Kansas City audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sporting Kansas City audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.29×
Convenience OrientationPREMIUM1.18×
Career OrientationPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sporting Kansas City audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Design AffinityPREMIUM0.79×
IndulgenceJOY0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sporting Kansas City over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/sporting-kansas-city-2127” · Methodology