Rascasse Audience Intelligence

Ole Miss Rebels football Fan Demographics in United States

Ole Miss Rebels football has an estimated audience of 9.1M people in United States.

#48among American football in United States
#85among teams in United States#328in Sports

The average Ole Miss Rebels football fan in United States is 37.7 years old, more male, and lives primarily in Mississippi.

By number of fans, Ole Miss Rebels football ranks #49 among the 2735 objects in American football in United States.

Women make up 43.4% of the fan base, 8.6 percentage points more than the group average.

Compared with the other 2734 objects in American football, Ole Miss Rebels football fans stand out for their interest in Washington Huskies football, Oregon Ducks football and Arkansas Razorbacks football.

Interest is seasonal: September, October and November account for 65% of the year's searches, May is the quietest month.

Most fans live in Mississippi, Tennessee, Alabama.

Top affinities include Washington Huskies football, Auburn Tigers football, Florida Gators football, with strongest over-indexing on Washington Huskies football (49.31× the country average).

Demographically, the Ole Miss Rebels football audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical Ole Miss Rebels football fan in United States is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Washington Huskies football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.1M
in United States
Gender
43.4%♀
56.6% male
Age
37.7
average years
Country rank
#3951
among all objects in United States
Fig. 01

Search interest · 12-month trend

+105%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Ole Miss Rebels football fans

43.4% are female, 56.6% are male, average age 37.7.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Ole Miss Rebels football audience in United States
MetricValue
Female43.4%
Male56.6%
Average age37.7
Estimated audience size9.1M
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Ole Miss Rebels football audience in United States
Age bracketShare%
16-2429%
25-3418%
35-4416%
45-5418%
55+19%
Fig. 04

Worldwide distribution

95.6%

of the worldwide Ole Miss Rebels football audience comes from United States.

Worldwide audience distribution share by country for Ole Miss Rebels football
CountryShare
United States95.6%
China0.9%
Canada0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Ole Miss Rebels football fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M21.56×
02Alabama~500K3.55×
03Tennessee~500K2.60×
04Louisiana~300K2.18×
05Arkansas~100K1.79×
06Georgia~500K1.48×
07South Carolina~200K1.08×
08Oklahoma~90K0.79×
09Kentucky~90K0.72×
10Florida~400K0.64×
11Nebraska~30K0.63×
12Ohio~200K0.60×
13North Carolina~200K0.59×
14Texas~400K0.58×
15Indiana~100K0.56×
16Missouri~90K0.56×
17Iowa~50K0.54×
18West Virginia~20K0.49×
19Montana~10K0.47×
20Michigan~100K0.45×
21Kansas~40K0.45×
22Virginia~100K0.43×
23Colorado~60K0.40×
24Utah~40K0.40×
25Wyoming~6K0.40×
26Illinois~100K0.39×
27Pennsylvania~100K0.38×
28Washington, District of Columbia~7K0.38×
29South Dakota~9K0.36×
30Delaware~9K0.35×
31Arizona~70K0.34×
32Nevada~30K0.34×
33Idaho~20K0.32×
34Maryland~50K0.31×
35Oregon~40K0.31×
36Hawaii~10K0.31×
37North Dakota~7K0.31×
38New Mexico~20K0.29×
39Rhode Island~8K0.28×
40Wisconsin~40K0.27×
41Connecticut~30K0.27×
42New Jersey~70K0.26×
43Massachusetts~50K0.26×
44Alaska~5K0.26×
45Minnesota~40K0.25×
46Maine~9K0.24×
47New Hampshire~9K0.24×
48Washington~50K0.23×
49New York~100K0.22×
50California~200K0.19×
Fig. 06

Affinity by region

Affinity by region — Ole Miss Rebels football, United States
0.19×1.00×21.56×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Ole Miss Rebels football audience vs. the country average
#·InterestCategoryAffinity×
01Washington Huskies footballSports49.31×
02Auburn Tigers footballSports32.75×
03Florida Gators footballSports27.29×
04Oregon Ducks footballSports27.08×
05Arkansas Razorbacks footballSports26.88×
06Florida State Seminoles footballSports21.58×
07Penn State Nittany Lions footballSports19.65×
08USC Trojans footballSports17.51×
09Notre Dame Fighting Irish footballSports16.21×
10Miami Hurricanes footballSports16.03×
11LSU Tigers footballSports15.89×
12Clemson Tigers footballSports15.73×
13Oklahoma Sooners footballSports15.61×
14Alabama Crimson Tide footballSports15.43×
15Tennessee Volunteers footballSports14.02×
16Texas Longhorns footballSports13.13×
17Ohio State Buckeyes footballSports11.49×
18University of AlabamaBusiness & Career11.03×
19Georgia Bulldogs footballSports8.37×
20Atlanta BravesSports5.24×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Ole Miss Rebels football audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Ole Miss Rebels football audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.22×
Career OrientationPOWER1.56×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Ole Miss Rebels football audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
ExtroversionTHRILL0.75×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Ole Miss Rebels football over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/ole-miss-rebels-football-51869” · Methodology