Rascasse Audience Intelligence

Toronto Maple Leafs Fan Demographics in United States

Toronto Maple Leafs has an estimated audience of 2.4M people in United States.

#31among Ice hockey in United States
#213among teams in United States#1083in Sports

The average Toronto Maple Leafs fan in United States is 35.9 years old, more male, and lives primarily in Florida.

By number of fans, Toronto Maple Leafs ranks #22 among the 33 NHL teams in United States — 0.7× the group median.

Its fans are 2.5 years younger than the group average of 38.4.

Women make up 31.0% of the fan base, 3.8 percentage points fewer than the group average.

Compared with the other 32 NHL teams, Toronto Maple Leafs fans stand out for their interest in Evgeni Malkin, ccm hockey and Pure Hockey.

In Q2/2026, search interest was −78.5% on the same quarter a year earlier; the median across the group was +16.9%.

Interest is seasonal: March, April and May account for 47% of the year's searches, August is the quietest month.

Most fans live in Florida, New York, Michigan.

Top affinities include Winnipeg Jets, Evgeni Malkin, Connor McDavid, with strongest over-indexing on Winnipeg Jets (144.36× the country average).

Demographically, the Toronto Maple Leafs audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

The typical Toronto Maple Leafs fan in United States is more male, around 35.9 years old, with strong Risk Appetite tendencies and a notable affinity for Winnipeg Jets.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.4M
in United States
Gender
31.0%♀
69.0% male
Age
35.9
average years
Country rank
#12008
among all objects in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Toronto Maple Leafs fans

31.0% are female, 69.0% are male, average age 35.9.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Toronto Maple Leafs audience in United States
MetricValue
Female31.0%
Male69.0%
Average age35.9
Estimated audience size2.4M
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Toronto Maple Leafs audience in United States
Age bracketShare%
16-2433%
25-3419%
35-4416%
45-5417%
55+15%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Toronto Maple Leafs audience comes from United States.

Worldwide audience distribution share by country for Toronto Maple Leafs
CountryShare
Canada71.3%
United States15.6%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Toronto Maple Leafs fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K2.61×
02Vermont~10K2.47×
03Florida~300K2.18×
04New Hampshire~20K2.09×
05Massachusetts~100K1.91×
06Maine~20K1.86×
07Rhode Island~10K1.83×
08New York~300K1.80×
09Nevada~30K1.40×
10Alaska~7K1.31×
11Pennsylvania~100K1.22×
12Connecticut~30K1.16×
13Ohio~100K1.13×
14New Jersey~80K1.12×
15Minnesota~50K1.12×
16Arizona~60K1.11×
17North Dakota~6K1.11×
18South Carolina~40K1.00×
19Colorado~40K0.94×
20South Dakota~6K0.94×
21North Carolina~70K0.91×
22Missouri~40K0.90×
23Wisconsin~40K0.90×
24Hawaii~9K0.88×
25Illinois~80K0.85×
26Montana~6K0.81×
27Indiana~40K0.80×
28Washington~40K0.79×
29West Virginia~10K0.76×
30Washington, District of Columbia~4K0.76×
31Tennessee~40K0.75×
32Utah~20K0.72×
33Virginia~40K0.70×
34Iowa~20K0.68×
35Delaware~5K0.68×
36New Mexico~10K0.67×
37Kentucky~20K0.66×
38Nebraska~9K0.65×
39Georgia~50K0.63×
40Maryland~30K0.63×
41Alabama~20K0.62×
42California~200K0.60×
43Kansas~10K0.57×
44Idaho~7K0.56×
45Oregon~20K0.53×
46Texas~90K0.52×
47Mississippi~10K0.51×
48Louisiana~20K0.48×
49Arkansas~10K0.46×
50Oklahoma~10K0.43×
Fig. 06

Affinity by region

Affinity by region — Toronto Maple Leafs, United States
0.43×1.00×2.61×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Toronto Maple Leafs audience vs. the country average
#·InterestCategoryAffinity×
01Winnipeg JetsSports144.36×
02Evgeni MalkinSports119.83×
03Connor McDavidSports110.14×
04Calgary FlamesSports100.00×
05Ottawa SenatorsSports95.47×
06ccm hockeySports94.94×
07NHL (video game series)Games89.31×
08Stanley Cup playoffsSports78.39×
09Pure HockeySports58.03×
10Stanley CupSports41.95×
11Montreal CanadiensSports40.60×
12College ice hockeySports35.70×
13Florida PanthersSports22.29×
14Hurricanes (rugby union)Sports20.00×
15BandySports18.49×
16Pittsburgh PenguinsSports18.00×
17Buffalo SabresSports17.51×
18USA HockeySports16.41×
19Dallas StarsSports15.00×
20Colorado AvalancheSports13.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Toronto Maple Leafs audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Toronto Maple Leafs audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.39×
PatriotismCONSERVATISM1.21×
IndividualismJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Toronto Maple Leafs audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
SpiritualityBALANCE0.54×
Social Media UsageJOY0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Toronto Maple Leafs over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/toronto-maple-leafs-19256” · Methodology