Rascasse Audience Intelligence

Oklahoma City Thunder Fan Demographics in United States

Oklahoma City Thunder has an estimated audience of 23.6M people in United States.

#11among Basketball in United States
#16among teams in United States#92in Sports

The average Oklahoma City Thunder fan in United States is 30.4 years old, more male, and lives primarily in Oklahoma.

By number of fans, Oklahoma City Thunder ranks #5 among the 30 NBA teams in United States — 1.7× the group median.

Compared with the other 29 NBA teams, Oklahoma City Thunder fans stand out for their interest in Russell Westbrook, New-adult fiction and Anthony Davis (basketball).

In Q3/2026, search interest was +8.3% on the same quarter a year earlier; the median across the group was +3.4%.

Interest is seasonal: April, May and June account for 46% of the year's searches, September is the quietest month.

Most fans live in Oklahoma, California, Texas.

Top affinities include Russell Westbrook, Chris Paul, Minnesota Timberwolves, with strongest over-indexing on Russell Westbrook (7.74× the country average).

Demographically, the Oklahoma City Thunder audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

The typical Oklahoma City Thunder fan in United States is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Russell Westbrook.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
23.6M
in United States
Gender
42.3%♀
57.7% male
Age
30.4
average years
Country rank
#1318
among all objects in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Oklahoma City Thunder fans

42.3% are female, 57.7% are male, average age 30.4.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Oklahoma City Thunder audience in United States
MetricValue
Female42.3%
Male57.7%
Average age30.4
Estimated audience size23.6M
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Oklahoma City Thunder audience in United States
Age bracketShare%
16-2451%
25-3419%
35-4413%
45-5410%
55+8%
Fig. 04

Worldwide distribution

58.7%

of the worldwide Oklahoma City Thunder audience comes from United States.

Worldwide audience distribution share by country for Oklahoma City Thunder
CountryShare
United States58.7%
Brazil5.7%
Canada4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Oklahoma City Thunder fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~3M19.63×
02Arkansas~300K1.65×
03Kansas~300K1.26×
04Texas~1.5M0.90×
05Mississippi~200K0.87×
06Colorado~300K0.86×
07Missouri~400K0.85×
08Minnesota~300K0.80×
09Louisiana~300K0.79×
10Ohio~600K0.74×
11Arizona~400K0.70×
12New Mexico~100K0.70×
13California~2M0.66×
14Georgia~500K0.66×
15Alabama~200K0.65×
16New York~900K0.64×
17Nevada~100K0.64×
18New Jersey~400K0.63×
19Maryland~300K0.63×
20Nebraska~90K0.63×
21Illinois~500K0.61×
22North Dakota~30K0.61×
23Florida~900K0.60×
24Massachusetts~300K0.60×
25Tennessee~300K0.59×
26South Carolina~200K0.59×
27Connecticut~200K0.59×
28Iowa~100K0.59×
29Hawaii~60K0.59×
30North Carolina~500K0.58×
31Michigan~400K0.58×
32Indiana~300K0.58×
33South Dakota~40K0.57×
34Kentucky~200K0.56×
35Washington, District of Columbia~30K0.56×
36Rhode Island~40K0.55×
37Virginia~300K0.54×
38Delaware~40K0.54×
39Wyoming~20K0.52×
40Pennsylvania~500K0.51×
41Washington~300K0.50×
42Wisconsin~200K0.48×
43Alaska~20K0.47×
44Oregon~100K0.46×
45Idaho~60K0.45×
46Montana~30K0.44×
47West Virginia~50K0.43×
48New Hampshire~40K0.43×
49Utah~100K0.42×
50Maine~40K0.41×
Fig. 06

Affinity by region

Affinity by region — Oklahoma City Thunder, United States
0.41×1.00×19.63×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Oklahoma City Thunder audience vs. the country average
#·InterestCategoryAffinity×
01Russell WestbrookSports7.74×
02Chris PaulSports7.04×
03Minnesota TimberwolvesSports5.57×
04New-adult fictionLiterature5.54×
05Indiana PacersSports5.40×
06Anthony Davis (basketball)Sports5.38×
07Carmelo AnthonySports5.15×
08Los Angeles ClippersSports5.10×
09Stephen CurrySports4.62×
10Phoenix SunsSports4.42×
11NBA playoffsSports4.20×
12NBA FinalsSports4.17×
13Houston RocketsSports4.08×
14Luka DoncicSports4.04×
15NBA TVSports3.97×
16WNBASports3.88×
17New York KnicksSports3.80×
18Victor WembanyamaSports3.64×
19Los Angeles LakersSports2.45×
20LeBron JamesSports2.15×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Oklahoma City Thunder audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Oklahoma City Thunder audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
SustainabilityBALANCE1.04×
Social Media UsageJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Oklahoma City Thunder audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
Design AffinityPREMIUM0.61×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Oklahoma City Thunder over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/oklahoma-city-thunder-5028” · Methodology