Rascasse Audience Intelligence

Toronto Raptors Fan Demographics in United States

Toronto Raptors has an estimated audience of 7.3M people in United States.

#58among Basketball in United States
#102among teams in United States#397in Sports

The average Toronto Raptors fan in United States is 28.9 years old, more male, and lives primarily in Florida.

By number of fans, Toronto Raptors ranks #28 among the 30 NBA teams in United States — 0.5× the group median.

Its fans are 1.7 years younger than the group average of 30.6.

Compared with the other 29 NBA teams, Toronto Raptors fans stand out for their interest in Hakeem Olajuwon, Andrew Wiggins and Music of Nigeria.

In Q2/2026, search interest was +303.1% on the same quarter a year earlier; the median across the group was +0.7%.

Interest is seasonal: January, March and April account for 43% of the year's searches, September is the quietest month.

Most fans live in Florida, California, New York.

Top affinities include Hakeem Olajuwon, Andrew Wiggins, Music of Nigeria, with strongest over-indexing on Hakeem Olajuwon (19.49× the country average).

Demographically, the Toronto Raptors audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Early Adopter Mentality.

The typical Toronto Raptors fan in United States is more male, around 28.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hakeem Olajuwon.

Category: Sports · Type: Team · Subtype: Basketball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.3M
in United States
Gender
41.6%♀
58.4% male
Age
28.9
average years
Country rank
#4812
among all objects in United States
Fig. 01

Search interest · 12-month trend

+303%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Toronto Raptors fans

41.6% are female, 58.4% are male, average age 28.9.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Toronto Raptors audience in United States
MetricValue
Female41.6%
Male58.4%
Average age28.9
Estimated audience size7.3M
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Toronto Raptors audience in United States
Age bracketShare%
16-2453%
25-3421%
35-4412%
45-548%
55+5%
Fig. 04

Worldwide distribution

46.3%

of the worldwide Toronto Raptors audience comes from United States.

Worldwide audience distribution share by country for Toronto Raptors
CountryShare
United States46.3%
Canada17.2%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Toronto Raptors fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K1.98×
02Florida~800K1.67×
03Ohio~400K1.66×
04Mississippi~100K1.60×
05Michigan~300K1.56×
06New York~700K1.53×
07Pennsylvania~400K1.38×
08Louisiana~100K1.38×
09North Carolina~300K1.36×
10Delaware~30K1.36×
11New Jersey~300K1.35×
12Massachusetts~200K1.25×
13South Carolina~100K1.23×
14Alabama~100K1.11×
15Connecticut~90K1.10×
16Oklahoma~90K1.07×
17Hawaii~30K1.07×
18Indiana~100K1.01×
19Maryland~100K1.01×
20Nevada~70K1.01×
21Arizona~200K0.99×
22Illinois~300K0.98×
23Rhode Island~20K0.97×
24Texas~500K0.96×
25Tennessee~200K0.96×
26Arkansas~60K0.95×
27Maine~30K0.95×
28Virginia~200K0.94×
29California~800K0.90×
30Washington, District of Columbia~10K0.90×
31New Hampshire~30K0.89×
32Wisconsin~100K0.88×
33Vermont~10K0.86×
34Minnesota~100K0.83×
35Kentucky~80K0.83×
36Kansas~50K0.81×
37Missouri~100K0.78×
38Colorado~90K0.76×
39Nebraska~30K0.74×
40Montana~20K0.73×
41Alaska~10K0.70×
42Washington~100K0.69×
43Oregon~60K0.69×
44Iowa~50K0.69×
45South Dakota~10K0.69×
46North Dakota~10K0.68×
47New Mexico~30K0.66×
48Utah~50K0.65×
49West Virginia~20K0.63×
50Idaho~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Toronto Raptors, United States
0.53×1.00×1.98×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Toronto Raptors audience vs. the country average
#·InterestCategoryAffinity×
01Hakeem OlajuwonSports19.49×
02Andrew WigginsSports16.68×
03Music of NigeriaMusic & Radio9.92×
04Kawhi LeonardSports6.49×
05Indiana PacersSports6.01×
06Chris PaulSports5.75×
07Memphis GrizzliesSports5.24×
08Minnesota TimberwolvesSports5.02×
09WNBASports4.87×
10Los Angeles ClippersSports4.54×
11NBA FinalsSports4.52×
12Caitlin ClarkSports4.47×
13NBA playoffsSports4.44×
14Houston RocketsSports4.37×
15NBA TVSports4.29×
16New York KnicksSports4.01×
17Phoenix SunsSports3.83×
18Victor WembanyamaSports3.51×
19San Antonio SpursSports3.21×
20Los Angeles LakersSports2.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Toronto Raptors audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Toronto Raptors audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.06×
Sports ActivityPOWER0.98×
Design AffinityPREMIUM0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Toronto Raptors audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Need for SecurityCONSERVATISM0.53×
CreativityOPEN0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

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Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Toronto Raptors over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/toronto-raptors-5977” · Methodology