Rascasse Audience Intelligence

Jack in the Box Target Market in United States

Jack in the Box has an estimated audience of 26.2M people in United States.

#13among Fast food restaurants in United States#126among brands in United States#106in Food & Beverages

The average Jack in the Box fan in United States is 38.0 years old, balanced, and lives primarily in California.

By number of fans, Jack in the Box ranks #13 among the 89 objects in Fast food restaurants in United States — 50.4× the group median.

Its fans are 1.3 years younger than the group average of 39.3.

Women make up 48.6% of the fan base, 6.6 percentage points fewer than the group average.

Compared with the other 88 objects in Fast food restaurants, Jack in the Box fans stand out for their interest in Hardee's, Del Taco and Jimmy John's.

Most fans live in California, Texas, Arizona.

Top affinities include Hardee's, Arby's, Five Guys, with strongest over-indexing on Hardee's (16.56× the country average).

Demographically, the Jack in the Box audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

The typical Jack in the Box fan in United States is balanced, around 38.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hardee's.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
26.2M
in United States
Gender
48.6%♀
51.4% male
Age
38.0
average years
Country rank
#1140
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Jack in the Box

48.6% are female, 51.4% are male, average age 38.0.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Jack in the Box audience in United States
MetricValue
Female48.6%
Male51.4%
Average age38.0
Estimated audience size26.2M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Jack in the Box audience in United States
Age bracketShare%
16-2424%
25-3421%
35-4419%
45-5418%
55+17%
Fig. 04

Worldwide distribution

93.7%

of the worldwide Jack in the Box audience comes from United States.

Worldwide audience distribution share by country for Jack in the Box
CountryShare
United States93.7%
Mexico0.9%
Japan0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jack in the Box customers by region in United States
#RegionReachAffinity×
01Nevada~1.5M5.12×
02California~16M5.05×
03Arizona~2.5M4.48×
04Hawaii~500K4.23×
05Texas~7M3.83×
06Washington~2M3.40×
07Idaho~500K3.37×
08Utah~600K2.36×
09Oregon~700K2.24×
10Missouri~800K1.69×
11Oklahoma~500K1.57×
12Illinois~1.5M1.53×
13New Mexico~200K1.45×
14Colorado~500K1.09×
15Louisiana~300K0.83×
16Kentucky~300K0.73×
17North Carolina~600K0.69×
18South Carolina~300K0.63×
19Indiana~300K0.57×
20Kansas~100K0.57×
21Tennessee~300K0.52×
22Arkansas~100K0.48×
23Alabama~100K0.33×
24Georgia~300K0.30×
25Mississippi~70K0.30×
26Wyoming~10K0.30×
27Florida~500K0.28×
28Ohio~200K0.27×
29Montana~20K0.27×
30Virginia~200K0.24×
31Michigan~200K0.22×
32Nebraska~30K0.22×
33North Dakota~10K0.22×
34Alaska~10K0.22×
35South Dakota~10K0.21×
36Vermont~10K0.20×
37Iowa~50K0.19×
38Delaware~10K0.19×
39Maryland~90K0.18×
40Wisconsin~80K0.18×
41West Virginia~30K0.18×
42Minnesota~70K0.17×
43Rhode Island~10K0.17×
44New Hampshire~20K0.16×
45New York~200K0.15×
46Pennsylvania~100K0.15×
47New Jersey~100K0.15×
48Connecticut~40K0.15×
49Maine~20K0.15×
50Massachusetts~70K0.13×
Fig. 06

Affinity by region

Affinity by region — Jack in the Box, United States
0.13×1.00×5.12×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jack in the Box audience vs. the country average
#·InterestCategoryAffinity×
01Hardee'sFood & Beverages16.56×
02Arby'sFood & Beverages13.12×
03Five GuysFood & Beverages10.31×
04Del TacoFood & Beverages10.23×
05Jimmy John'sFood & Beverages9.49×
06Carl's Jr.Food & Beverages9.17×
07Jersey Mike's SubsFood & Beverages8.22×
08Sonic Drive-InFood & Beverages8.16×
09Shake ShackFood & Beverages7.87×
10Culver'sFood & Beverages6.39×
11Wendy'sFood & Beverages6.04×
12SubwayFood & Beverages5.99×
13Taco BellFood & Beverages5.82×
14Popeyes Louisiana KitchenFood & Beverages5.61×
15Panera BreadFood & Beverages5.51×
16Burger KingFood & Beverages5.26×
17KFCFood & Beverages5.14×
18Chipotle Mexican GrillFood & Beverages4.84×
19Raising Cane's Chicken FingersFood & Beverages4.57×
20Chick-fil-AFood & Beverages4.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jack in the Box audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jack in the Box audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.09×
IndulgenceJOY1.09×
Convenience OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jack in the Box audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.84×
TravellingTHRILL0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fast food restaurants audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jack in the Box over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jack-in-the-box-12926” · Methodology