Rascasse Audience Intelligence

SSENSE Target Market in United States

SSENSE has an estimated audience of 2.9M people in United States.

#3among Luxury fashion shop in United States#1151among brands in United States#214in Shopping

The average SSENSE fan in United States is 28.5 years old, balanced, and lives primarily in New York.

By number of fans, SSENSE ranks #3 among the 9 objects in Luxury fashion shop in United States — 2.1× the group median.

Its fans are 6.3 years younger than the group average of 34.8.

Women make up 55.0% of the fan base, 8.6 percentage points fewer than the group average.

Compared with the other 8 objects in Luxury fashion shop, SSENSE fans stand out for their interest in The RealReal, Maison Margiela and FentyBeauty.

Most fans live in New York, California, Illinois.

Top affinities include The RealReal, Maison Margiela, FentyBeauty, with strongest over-indexing on The RealReal (5.74× the country average).

Demographically, the SSENSE audience skews balanced with an average age of 28.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

The typical SSENSE fan in United States is balanced, around 28.5 years old, with strong Design Affinity tendencies and a notable affinity for The RealReal.

Category: Shopping · Type: Brand · Subtype: Luxury fashion shop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United States
Gender
55.0%♀
45.0% male
Age
28.5
average years
Country rank
#10392
among all objects in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of SSENSE

55.0% are female, 45.0% are male, average age 28.5.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for SSENSE audience in United States
MetricValue
Female55.0%
Male45.0%
Average age28.5
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the SSENSE audience in United States
Age bracketShare%
16-2452%
25-3424%
35-4413%
45-548%
55+4%
Fig. 04

Worldwide distribution

23.7%

of the worldwide SSENSE audience comes from United States.

Worldwide audience distribution share by country for SSENSE
CountryShare
China28.9%
United States23.7%
Japan10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

SSENSE customers by region in United States
#RegionReachAffinity×
01New York~800K4.24×
02Washington, District of Columbia~20K3.32×
03Maryland~100K2.31×
04California~700K2.12×
05New Jersey~200K2.06×
06Illinois~200K1.89×
07Georgia~200K1.77×
08Massachusetts~100K1.68×
09Connecticut~40K1.39×
10Delaware~10K1.39×
11Pennsylvania~200K1.34×
12Washington~90K1.33×
13Virginia~90K1.25×
14Rhode Island~10K1.18×
15Florida~200K1.11×
16Louisiana~40K1.08×
17Michigan~90K1.06×
18Oregon~40K0.98×
19Hawaii~10K0.97×
20Nevada~30K0.95×
21Alabama~40K0.88×
22Texas~200K0.85×
23Alaska~5K0.85×
24North Carolina~80K0.84×
25Mississippi~20K0.77×
26Ohio~80K0.73×
27Missouri~40K0.73×
28Vermont~4K0.70×
29Arizona~50K0.69×
30Tennessee~40K0.69×
31Indiana~40K0.67×
32South Carolina~30K0.67×
33Wisconsin~30K0.64×
34Colorado~30K0.62×
35Minnesota~30K0.62×
36Maine~7K0.61×
37New Hampshire~6K0.56×
38Utah~20K0.54×
39Kansas~10K0.54×
40Arkansas~10K0.49×
41North Dakota~3K0.49×
42Kentucky~20K0.48×
43New Mexico~9K0.47×
44West Virginia~7K0.45×
45Nebraska~8K0.44×
46Montana~4K0.44×
47South Dakota~3K0.44×
48Oklahoma~10K0.42×
49Iowa~10K0.41×
50Idaho~7K0.41×
Fig. 06

Affinity by region

Affinity by region — SSENSE, United States
0.41×1.00×4.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the SSENSE audience vs. the country average
#·InterestCategoryAffinity×
01The RealRealFashion & Accessoires5.74×
02Maison MargielaFashion & Accessoires5.42×
03FentyBeautyBeauty & Wellness4.28×
04Makeup LessonsBeauty & Wellness3.47×
05OlympicMusic & Radio3.20×
06Millie Bobby BrownMovies & TV3.15×
07AritziaFashion & Accessoires2.83×
08Makeup TutorialsBeauty & Wellness2.38×
09Fashion NovaShopping2.29×
10Spirit HalloweenKids & Family2.21×
11Harry PotterMovies & TV1.94×
12Taylor SwiftMusic & Radio1.93×
13AldiShopping1.77×
141080iTechnology & Electronics1.75×
15KrogerFood & Beverages1.73×
16ChildbirthKids & Family1.67×
17Macy'sShopping1.66×
18Target CorporationShopping1.62×
19Kohl'sShopping1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the SSENSE audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the SSENSE audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.46×
Luxury OrientationPREMIUM1.41×
SustainabilityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the SSENSE audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Need for SecurityCONSERVATISM0.59×
PatriotismCONSERVATISM0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in SSENSE over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/ssense-5984” · Methodology