A data profile of the people who buy, follow and care about Austria-Hungary in Austria — modelled from more than twelve digital signal sources. Austria-Hungary has an estimated audience of 1,485,517 people in Austria.
The average Austria-Hungary fan in Austria is 41.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Styria.
Top brand affinities include Kronen Zeitung, Billa (supermarket), WhatsApp, with strongest over-indexing on Kronen Zeitung (2.18× the country average).
Demographically, the Austria-Hungary audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Austria-Hungary fan in Austria is balanced, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Austria-Hungary profile in Austria.
52.8% are female, 47.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.9 |
| Estimated audience size | 1,485,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Austria-Hungary audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 44.5% |
| Romania | 9.1% |
| Germany | 8.7% |
Where the Austria-Hungary audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~200K | 1.08× | |
| 02 | Vienna | ~300K | 1.06× | |
| 03 | Lower Austria | ~200K | 1.01× | |
| 04 | Carinthia (state) | ~80K | 1.01× | |
| 05 | Tyrol | ~100K | 1.00× | |
| 06 | Burgenland | ~40K | 0.99× | |
| 07 | Upper Austria | ~200K | 0.98× | |
| 08 | Vorarlberg | ~50K | 0.97× | |
| 09 | Salzburg | ~90K | 0.95× |
The strongest cross-interests of the Austria-Hungary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kronen Zeitung | News | 2.18× | ||
| 02 | Newsletter | Technology & Electronics | 2.18× | ||
| 03 | Distilled beverage | Food & Beverages | 1.99× | ||
| 04 | Politics | Politics & Society | 1.98× | ||
| 05 | Bicycle | Cars & Mobility | 1.98× | ||
| 06 | Gambling | Games | 1.97× | ||
| 07 | Hobby | Home & Garden | 1.96× | ||
| 08 | First-person shooter games | Games | 1.93× | ||
| 09 | Italian cuisine | Food & Beverages | 1.89× | ||
| 10 | Internet & Social Media | 1.84× | |||
| 11 | Sustainable energy | Home & Garden | 1.77× | ||
| 12 | Blues music | Music & Radio | 1.76× | ||
| 13 | Toys | Games | 1.72× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.70× | ||
| 15 | Renewable energy | Business & Career | 1.63× | ||
| 16 | Innovation | Business & Career | 1.60× | ||
| 17 | Hair products | Beauty & Wellness | 1.59× | ||
| 18 | Deichmann | Shopping | 1.55× | ||
| 19 | Billa (supermarket) | Shopping | 1.52× | ||
| 20 | Freeware | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Spirituality | BALANCE | 1.19× | |
| Price Sensitivity | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.85× | |
| Urban Lifestyle | OPEN | 0.91× |
Austria-Hungary has an estimated audience of 1,485,517 people in Austria, concentrated in Vienna and Lower Austria.
52.8% of Austria-Hungary fans are female, 47.2% are male, with an average age of 41.9 years.
Austria-Hungary fans show strongest brand affinity for Kronen Zeitung (2.18×), Billa (supermarket) (1.52×), and WhatsApp (1.84×) over the country average.
Austria-Hungary fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~200K), and Styria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Austria-Hungary itself, the audience over-indexes on Billa (supermarket) (1.52×), WhatsApp (1.84×), Politics (1.98×), and Hobby (1.96×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Austria-Hungary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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