Rascasse Audience Intelligence

Austria-Hungary Audience in Germany

A data profile of the people who buy, follow and care about Austria-Hungary in Germany — modelled from more than twelve digital signal sources. Austria-Hungary has an estimated audience of 288,770 people in Germany.

#6285among Topic in Germany#884in Politics & Society

The average Austria-Hungary fan in Germany is 45.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Müller (company), Tagesschau, Ryanair, with strongest over-indexing on Müller (company) (3.14× the country average).

Demographically, the Austria-Hungary audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Tradition, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Austria-Hungary fan in Germany is balanced, around 45.4 years old, with strong Tradition tendencies and a notable affinity for Müller (company).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Austria-Hungary profile in Germany.

Audience size
289K
in Germany
Gender
50.8%♀
49.2% male
Age
45.4
average years
Country rank
#17819
Topic in Germany
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Austria-Hungary fans

50.8% are female, 49.2% are male, average age 45.4.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Austria-Hungary audience in Germany
MetricValue
Female50.8%
Male49.2%
Average age45.4
Estimated audience size288,770
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Austria-Hungary audience in Germany
Age bracketShare%
16-196%
20-2912%
30-3922%
40-4932%
50+28%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Austria-Hungary audience comes from Germany.

Worldwide audience distribution share by country for Austria-Hungary
CountryShare
Austria44.5%
Romania9.1%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Austria-Hungary audience in Germany is strongest.

Fig. 05

Top regions by affinity

Austria-Hungary fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~50K1.15×
02Sachsen~20K1.13×
03Hessen~20K1.12×
04Nordrhein-Westfalen~70K1.04×
05Baden-Württemberg~40K1.04×
06Berlin~10K1.04×
07Niedersachsen~30K1.02×
08Bremen~3K1.02×
09Thüringen~7K1.01×
10Rheinland-Pfalz~10K0.99×
11Schleswig-Holstein~10K0.98×
12Hamburg~6K0.97×
13Brandenburg~9K0.95×
14Mecklenburg-Vorpommern~5K0.94×
15Saarland~3K0.87×
16Sachsen-Anhalt~6K0.85×
Fig. 06

Affinity by region

Affinity by region — Austria-Hungary, Germany
0.85×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Austria-Hungary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Austria-Hungary audience
#·InterestCategoryAffinity×
01NovotelTravel & Leisure10.88×
02Adriatic SeaTravel & Leisure9.31×
03BlicNews8.40×
04Bicycle wheelCars & Mobility6.33×
05Non-alcoholic beverageFood & Beverages6.08×
06Sandra BullockMovies & TV5.33×
07Sahra WagenknechtPolitics & Society4.73×
08BiochemistryBusiness & Career4.68×
09AllgäuTravel & Leisure4.34×
10Tour de FranceSports3.66×
11RefrigeratorHome & Garden3.45×
12Rail transportTravel & Leisure3.36×
13Müller (company)Food & Beverages3.14×
14RyanairTravel & Leisure2.83×
15FlixBusCars & Mobility2.72×
16TagesschauMovies & TV2.57×
17FocusNews2.57×
18TK MaxxShopping2.37×
19LufthansaTravel & Leisure2.07×
20Netto Marken-DiscountShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Austria-Hungary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Austria-Hungary audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.84×
TravellingTHRILL1.82×
IndividualismJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Austria-Hungary audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.61×
MindfulnessBALANCE0.65×
Social Media UsageJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Austria-Hungary have in Germany?

Austria-Hungary has an estimated audience of 288,770 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Austria-Hungary fans?

50.8% of Austria-Hungary fans are female, 49.2% are male, with an average age of 45.4 years.

03

Which brands do Austria-Hungary fans like most?

Austria-Hungary fans show strongest brand affinity for Müller (company) (3.14×), Tagesschau (2.57×), and Ryanair (2.83×) over the country average.

04

Where do Austria-Hungary fans live in Germany?

Austria-Hungary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Austria-Hungary fans also like?

Beyond Austria-Hungary itself, the audience over-indexes on Tagesschau (2.57×), Ryanair (2.83×), Blic (8.4×), and Non-alcoholic beverage (6.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Austria-Hungary audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Austria-Hungary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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