A data profile of the people who buy, follow and care about Metropolitan area in Austria — modelled from more than twelve digital signal sources. Metropolitan area has an estimated audience of 990,250 people in Austria.
Metropolitan area has an estimated audience of 990,250 people in Austria. 56.0% are female, 44.0% are male, average age 41.1. Top brand affinities: Kronen Zeitung, WhatsApp, Politics, Hair products, Toys.
Top brand affinities include Kronen Zeitung, WhatsApp, Politics, with strongest over-indexing on Kronen Zeitung (1.86× the country average).
Demographically, the Metropolitan area audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.
The typical Metropolitan area fan in Austria is more female, around 41.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Metropolitan area profile in Austria.
56.0% are female, 44.0% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.1 |
| Estimated audience size | 990,250 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Metropolitan area audience comes from Austria.
| Country | Share |
|---|---|
| United States | 24.1% |
| Brazil | 15.2% |
| Vietnam | 13.1% |
The strongest cross-interests of the Metropolitan area audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DuckDuckGo | Internet & Social Media | 3.29× | ||
| 02 | Politics | Politics & Society | 2.05× | ||
| 03 | Newsletter | Technology & Electronics | 1.95× | ||
| 04 | Kronen Zeitung | News | 1.86× | ||
| 05 | Italian cuisine | Food & Beverages | 1.84× | ||
| 06 | Blues music | Music & Radio | 1.82× | ||
| 07 | Internet & Social Media | 1.79× | |||
| 08 | KFC | Food & Beverages | 1.79× | ||
| 09 | First-person shooter games | Games | 1.78× | ||
| 10 | Toys | Games | 1.77× | ||
| 11 | Distilled beverage | Food & Beverages | 1.77× | ||
| 12 | Lingerie | Fashion & Accessoires | 1.76× | ||
| 13 | Gambling | Games | 1.76× | ||
| 14 | Hair products | Beauty & Wellness | 1.68× | ||
| 15 | Movie theater | Movies & TV | 1.64× | ||
| 16 | ZDF | Movies & TV | 1.64× | ||
| 17 | Hobby | Home & Garden | 1.62× | ||
| 18 | Bicycle | Cars & Mobility | 1.60× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.60× | ||
| 20 | Black Friday (shopping) | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.36× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Quality Awareness | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Risk Appetite | THRILL | 0.88× | |
| Extroversion | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Metropolitan area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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