A data profile of the people who buy, follow and care about Promotional merchandise in Austria — modelled from more than twelve digital signal sources. Promotional merchandise has an estimated audience of 868,952 people in Austria.
The average Promotional merchandise fan in Austria is 40.7 years old, more female, and lives primarily in Upper Austria.
The audience is concentrated in Upper Austria, Vienna, Lower Austria.
Top brand affinities include Kronen Zeitung, Obi (store), WhatsApp, with strongest over-indexing on Kronen Zeitung (1.99× the country average).
Demographically, the Promotional merchandise audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Promotional merchandise fan in Austria is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Promotional merchandise profile in Austria.
61.9% are female, 38.1% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.7 |
| Estimated audience size | 868,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Promotional merchandise audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 48.5% |
| United States | 12.7% |
| Austria | 6.4% |
Where the Promotional merchandise audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~100K | 1.25× | |
| 02 | Vorarlberg | ~30K | 1.11× | |
| 03 | Lower Austria | ~100K | 0.99× | |
| 04 | Styria | ~100K | 0.98× | |
| 05 | Salzburg | ~60K | 0.98× | |
| 06 | Carinthia (state) | ~40K | 0.98× | |
| 07 | Burgenland | ~20K | 0.97× | |
| 08 | Tyrol | ~60K | 0.95× | |
| 09 | Vienna | ~100K | 0.80× |
The strongest cross-interests of the Promotional merchandise audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Novo Nordisk | Health | 3.39× | ||
| 02 | Newsletter | Technology & Electronics | 2.59× | ||
| 03 | Distilled beverage | Food & Beverages | 2.01× | ||
| 04 | Kronen Zeitung | News | 1.99× | ||
| 05 | Gambling | Games | 1.99× | ||
| 06 | Italian cuisine | Food & Beverages | 1.92× | ||
| 07 | Lingerie | Fashion & Accessoires | 1.91× | ||
| 08 | Toys | Games | 1.85× | ||
| 09 | Internet & Social Media | 1.79× | |||
| 10 | Blues music | Music & Radio | 1.75× | ||
| 11 | Hobby | Home & Garden | 1.68× | ||
| 12 | Hair products | Beauty & Wellness | 1.65× | ||
| 13 | Black Friday (shopping) | Shopping | 1.64× | ||
| 14 | Bicycle | Cars & Mobility | 1.63× | ||
| 15 | Politics | Politics & Society | 1.60× | ||
| 16 | Obi (store) | Shopping | 1.59× | ||
| 17 | Desserts | Food & Beverages | 1.56× | ||
| 18 | Freeware | Technology & Electronics | 1.54× | ||
| 19 | Deichmann | Shopping | 1.51× | ||
| 20 | Felix Baumgartner | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Quality Awareness | PREMIUM | 1.27× | |
| Family Orientation | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Risk Appetite | THRILL | 0.84× | |
| Design Affinity | PREMIUM | 0.87× |
Promotional merchandise has an estimated audience of 868,952 people in Austria, concentrated in Upper Austria and Vienna.
61.9% of Promotional merchandise fans are female, 38.1% are male, with an average age of 40.7 years.
Promotional merchandise fans show strongest brand affinity for Kronen Zeitung (1.99×), Obi (store) (1.59×), and WhatsApp (1.79×) over the country average.
Promotional merchandise fans in Austria are most concentrated in Upper Austria (reach ~100K), Vienna (reach ~100K), and Lower Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Promotional merchandise itself, the audience over-indexes on Obi (store) (1.59×), WhatsApp (1.79×), Hair products (1.65×), and Politics (1.6×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Promotional merchandise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.