A data profile of the people who buy, follow and care about Easter in Australia — modelled from more than twelve digital signal sources. Easter has an estimated audience of 2,092,884 people in Australia.
Easter has an estimated audience of 2,092,884 people in Australia. 67.5% are female, 32.5% are male, average age 41.8. Top brand affinities: Aldi, Discount stores, Google Flights, Blanket, Wikipedia.
Top brand affinities include Aldi, Discount stores, Google Flights, with strongest over-indexing on Aldi (1.79× the country average).
Demographically, the Easter audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Easter fan in Australia is more female, around 41.8 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Easter profile in Australia.
67.5% are female, 32.5% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 41.8 |
| Estimated audience size | 2,092,884 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Easter audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.5% |
| United Kingdom | 6.7% |
The strongest cross-interests of the Easter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Quilt | Home & Garden | 2.27× | ||
| 02 | Scoot | Travel & Leisure | 2.20× | ||
| 03 | Google Flights | Travel & Leisure | 1.95× | ||
| 04 | Blanket | Home & Garden | 1.87× | ||
| 05 | Public security | Politics & Society | 1.82× | ||
| 06 | Aldi | Shopping | 1.79× | ||
| 07 | Rome | Travel & Leisure | 1.77× | ||
| 08 | Catholic Church | Politics & Society | 1.75× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.70× | ||
| 10 | TK Maxx | Shopping | 1.69× | ||
| 11 | Microwave oven | Home & Garden | 1.64× | ||
| 12 | Savers | Shopping | 1.64× | ||
| 13 | Hypermarket | Shopping | 1.64× | ||
| 14 | Bed sheet | Home & Garden | 1.61× | ||
| 15 | Window blind | Home & Garden | 1.61× | ||
| 16 | Expedia | Travel & Leisure | 1.57× | ||
| 17 | Discount stores | Shopping | 1.55× | ||
| 18 | Wikipedia | Internet & Social Media | 1.55× | ||
| 19 | Kitchenware | Home & Garden | 1.55× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Spirituality | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Early Adopter Mentality | POWER | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Easter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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