A data profile of the people who buy, follow and care about Giant panda in Australia — modelled from more than twelve digital signal sources. Giant panda has an estimated audience of 1,952,637 people in Australia.
Giant panda has an estimated audience of 1,952,637 people in Australia. 54.8% are female, 45.2% are male, average age 41.3. Top brand affinities: Reddit, Wikipedia, Anthropology, Online newspaper, Tabloid (newspaper format).
Top brand affinities include Reddit, Wikipedia, Anthropology, with strongest over-indexing on Reddit (1.63× the country average).
Demographically, the Giant panda audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Tradition, Individualism.
The typical Giant panda fan in Australia is balanced, around 41.3 years old, with strong Tradition tendencies and a notable affinity for Reddit.
The key figures that characterise the Giant panda profile in Australia.
54.8% are female, 45.2% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 41.3 |
| Estimated audience size | 1,952,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 25% |
of the worldwide Giant panda audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.0% |
| United Kingdom | 8.2% |
| India | 4.3% |
The strongest cross-interests of the Giant panda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nathan Fillion | Movies & TV | 2.82× | ||
| 02 | Counter-Strike: Global Offensive | Games | 2.60× | ||
| 03 | MSN | News | 2.37× | ||
| 04 | Robert Redford | Movies & TV | 2.08× | ||
| 05 | Virtual reality | Technology & Electronics | 1.90× | ||
| 06 | Wikipedia | Internet & Social Media | 1.88× | ||
| 07 | ABC | Movies & TV | 1.87× | ||
| 08 | Google Earth | Internet & Social Media | 1.81× | ||
| 09 | Democracy | Politics & Society | 1.74× | ||
| 10 | Online newspaper | News | 1.68× | ||
| 11 | Breakfast television | Movies & TV | 1.64× | ||
| 12 | Internet & Social Media | 1.63× | |||
| 13 | Anne Hathaway | Movies & TV | 1.61× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.59× | ||
| 15 | Board games | Games | 1.59× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.59× | ||
| 17 | David Attenborough | Movies & TV | 1.56× | ||
| 18 | Anthropology | Business & Career | 1.52× | ||
| 19 | Blanket | Home & Garden | 1.52× | ||
| 20 | BBC | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.20× | |
| Individualism | JOY | 1.19× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Travelling | THRILL | 0.78× | |
| Sports Activity | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Giant panda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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