A data profile of the people who buy, follow and care about Landform in Australia — modelled from more than twelve digital signal sources. Landform has an estimated audience of 1,965,477 people in Australia.
Landform has an estimated audience of 1,965,477 people in Australia. 58.9% are female, 41.1% are male, average age 36.2. Top brand affinities: Peter Alexander, Standup paddleboarding, Public security, Luxury real estate, Wakeboarding.
Top brand affinities include Peter Alexander, Standup paddleboarding, Public security, with strongest over-indexing on Peter Alexander (1.52× the country average).
Demographically, the Landform audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity.
The typical Landform fan in Australia is more female, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Landform profile in Australia.
58.9% are female, 41.1% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 36.2 |
| Estimated audience size | 1,965,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 26% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Landform audience comes from Australia.
| Country | Share |
|---|---|
| United States | 29.3% |
| Japan | 11.2% |
| Italy | 9.8% |
The strongest cross-interests of the Landform audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Standup paddleboarding | Sports | 2.69× | ||
| 02 | Public security | Politics & Society | 2.69× | ||
| 03 | Surfline | Sports | 2.69× | ||
| 04 | Wetsuit | Sports | 2.69× | ||
| 05 | Winter Olympic Games | Sports | 2.69× | ||
| 06 | Wakeboarding | Sports | 2.55× | ||
| 07 | Rip Curl | Fashion & Accessoires | 2.33× | ||
| 08 | Carcare | Cars & Mobility | 2.30× | ||
| 09 | Ski resort | Travel & Leisure | 2.14× | ||
| 10 | Alpine skiing | Sports | 2.07× | ||
| 11 | Diving | Sports | 1.93× | ||
| 12 | Expedia | Travel & Leisure | 1.73× | ||
| 13 | Emirates | Travel & Leisure | 1.64× | ||
| 14 | Luxury real estate | Business & Career | 1.63× | ||
| 15 | Geelong Football Club | Sports | 1.62× | ||
| 16 | Used Cars | Cars & Mobility | 1.56× | ||
| 17 | Helicopter | Cars & Mobility | 1.54× | ||
| 18 | Peter Alexander | Music & Radio | 1.52× | ||
| 19 | Outdoors | Travel & Leisure | 1.52× | ||
| 20 | Cappuccino | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.48× | |
| Price Sensitivity | PREMIUM | 1.43× | |
| DIY Mentality | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.80× | |
| Social Media Usage | JOY | 0.82× | |
| Mindfulness | BALANCE | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Landform. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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