A data profile of the people who buy, follow and care about Landscape photography in Australia — modelled from more than twelve digital signal sources. Landscape photography has an estimated audience of 2,288,910 people in Australia.
Landscape photography has an estimated audience of 2,288,910 people in Australia. 54.7% are female, 45.3% are male, average age 42.5. Top brand affinities: Peter Alexander, Do it yourself (DIY), Digital photography, Art exhibition, Travel Blogger.
Top brand affinities include Peter Alexander, Do it yourself (DIY), Digital photography, with strongest over-indexing on Peter Alexander (2.07× the country average).
Demographically, the Landscape photography audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Travelling, Luxury Orientation.
The typical Landscape photography fan in Australia is balanced, around 42.5 years old, with strong Travelling tendencies and a notable affinity for Peter Alexander.
The key figures that characterise the Landscape photography profile in Australia.
54.7% are female, 45.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.5 |
| Estimated audience size | 2,288,910 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Landscape photography audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 13.0% |
| China | 9.4% |
The strongest cross-interests of the Landscape photography audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel Blogger | Travel & Leisure | 6.49× | ||
| 02 | Digital camera | Technology & Electronics | 3.14× | ||
| 03 | Art exhibition | Arts & Culture | 3.08× | ||
| 04 | Digital photography | Business & Career | 2.96× | ||
| 05 | Alpine skiing | Sports | 2.59× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 2.43× | ||
| 07 | Backpacking (travel) | Travel & Leisure | 2.31× | ||
| 08 | Nightlife | Arts & Culture | 2.08× | ||
| 09 | Peter Alexander | Music & Radio | 2.07× | ||
| 10 | Luxury real estate | Business & Career | 2.07× | ||
| 11 | Fine art | Business & Career | 2.05× | ||
| 12 | Natural skin care | Beauty & Wellness | 1.85× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.82× | ||
| 14 | Local food | Food & Beverages | 1.80× | ||
| 15 | Organic farming | Food & Beverages | 1.78× | ||
| 16 | Activism | Politics & Society | 1.77× | ||
| 17 | Museum | Arts & Culture | 1.72× | ||
| 18 | Adventure travel | Travel & Leisure | 1.71× | ||
| 19 | First-time buyer | Shopping | 1.61× | ||
| 20 | Contemporary art | Arts & Culture | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.11× | |
| Luxury Orientation | PREMIUM | 1.82× | |
| Design Affinity | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Family Orientation | CONSERVATISM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Landscape photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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