A data profile of the people who buy, follow and care about Latin in Australia — modelled from more than twelve digital signal sources. Latin has an estimated audience of 3,261,424 people in Australia.
Latin has an estimated audience of 3,261,424 people in Australia. 55.4% are female, 44.6% are male, average age 42.6. Top brand affinities: Wikipedia, Aldi, Facebook Messenger, Innovation, Tabloid (newspaper format).
Top brand affinities include Wikipedia, Aldi, Facebook Messenger, with strongest over-indexing on Wikipedia (2.66× the country average).
Demographically, the Latin audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Individualism, Spirituality.
The typical Latin fan in Australia is more female, around 42.6 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Latin profile in Australia.
55.4% are female, 44.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 42.6 |
| Estimated audience size | 3,261,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Latin audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
The strongest cross-interests of the Latin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Josh Gad | Movies & TV | 5.74× | ||
| 02 | Jonathan Groff | Movies & TV | 4.44× | ||
| 03 | Wikipedia | Internet & Social Media | 2.66× | ||
| 04 | Jason Momoa | Movies & TV | 2.36× | ||
| 05 | New Testament | Politics & Society | 2.35× | ||
| 06 | Alexandra Daddario | Movies & TV | 2.04× | ||
| 07 | Individualism | Politics & Society | 2.01× | ||
| 08 | Public security | Politics & Society | 1.90× | ||
| 09 | Virtual reality | Technology & Electronics | 1.86× | ||
| 10 | Ryan Gosling | Movies & TV | 1.76× | ||
| 11 | Facebook Messenger | Internet & Social Media | 1.65× | ||
| 12 | Internet celebrity | Internet & Social Media | 1.65× | ||
| 13 | Innovation | Business & Career | 1.64× | ||
| 14 | Mineral water | Food & Beverages | 1.62× | ||
| 15 | Tom Hardy | Movies & TV | 1.62× | ||
| 16 | Bored Panda | Internet & Social Media | 1.61× | ||
| 17 | Hypermarket | Shopping | 1.53× | ||
| 18 | Aldi | Shopping | 1.52× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.52× | ||
| 20 | Spanish language | Politics & Society | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.37× | |
| Spirituality | BALANCE | 1.28× | |
| Tradition | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Pet Ownership | JOY | 0.72× | |
| Travelling | THRILL | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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