A data profile of the people who buy, follow and care about Latin in Poland — modelled from more than twelve digital signal sources. Latin has an estimated audience of 1,454,421 people in Poland.
Latin has an estimated audience of 1,454,421 people in Poland. 56.1% are female, 43.9% are male, average age 36.3. Top brand affinities: Rossmann, Viral video, Science fiction movies, First-person shooter games, Happiness.
Top brand affinities include Rossmann, Viral video, Science fiction movies, with strongest over-indexing on Rossmann (2.31× the country average).
Demographically, the Latin audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Tradition, Spirituality.
The typical Latin fan in Poland is more female, around 36.3 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
The key figures that characterise the Latin profile in Poland.
56.1% are female, 43.9% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 36.3 |
| Estimated audience size | 1,454,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Latin audience comes from Poland.
| Country | Share |
|---|---|
| United States | 25.6% |
| Italy | 7.4% |
| Brazil | 6.8% |
The strongest cross-interests of the Latin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olivia Wilde | Movies & TV | 7.29× | ||
| 02 | Mila Kunis | Movies & TV | 4.76× | ||
| 03 | Bruce Lee | Movies & TV | 4.08× | ||
| 04 | Self-defense | Sports | 3.02× | ||
| 05 | Viral video | Internet & Social Media | 2.77× | ||
| 06 | Rossmann | Shopping | 2.31× | ||
| 07 | Contemporary R&B | Music & Radio | 2.24× | ||
| 08 | Musical film | Movies & TV | 2.23× | ||
| 09 | Manga | Literature | 2.12× | ||
| 10 | Flightradar24 | Travel & Leisure | 2.08× | ||
| 11 | Konfrontacja Sztuk Walki | Sports | 2.05× | ||
| 12 | Kwestia Smaku | Food & Beverages | 2.00× | ||
| 13 | Science fiction movies | Movies & TV | 1.91× | ||
| 14 | First-person shooter games | Games | 1.79× | ||
| 15 | Fiction books | Literature | 1.74× | ||
| 16 | Musical theatre | Movies & TV | 1.74× | ||
| 17 | Meat | Food & Beverages | 1.68× | ||
| 18 | Charity and causes | Business & Career | 1.67× | ||
| 19 | Financial services | Business & Career | 1.57× | ||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.60× | |
| Spirituality | BALANCE | 1.54× | |
| Convenience Orientation | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Quality Awareness | PREMIUM | 0.77× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Latin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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