A data profile of the people who buy, follow and care about Quality of life in Australia — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 7,242,267 people in Australia.
The average Quality of life fan in Australia is 44.2 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Quality of life profile in Australia.
63.8% are female, 36.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 44.2 |
| Estimated audience size | 7,242,267 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Quality of life audience comes from Australia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
Where the Quality of life audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~200K | 1.05× | |
| 02 | Northern Territory | ~70K | 1.05× | |
| 03 | New South Wales | ~2.5M | 1.04× | |
| 04 | South Australia | ~600K | 1.02× | |
| 05 | Tasmania | ~200K | 0.96× | |
| 06 | Western Australia | ~800K | 0.91× | |
| 07 | Queensland | ~1.5M | 0.90× | |
| 08 | Victoria | ~2M | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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