A data profile of the people who buy, follow and care about Quality of life in Malaysia — modelled from more than twelve digital signal sources. Quality of life has an estimated audience of 3,144,889 people in Malaysia.
The average Quality of life fan in Malaysia is 41.0 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Bargain Hunters, Well-being, Purchase discount, with strongest over-indexing on Bargain Hunters (1.98× the country average).
Demographically, the Quality of life audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Travelling, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Quality of life fan in Malaysia is more female, around 41.0 years old, with strong Travelling tendencies and a notable affinity for Bargain Hunters.
The key figures that characterise the Quality of life profile in Malaysia.
55.1% are female, 44.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 41.0 |
| Estimated audience size | 3,144,889 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Quality of life audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 18.9% |
| Brazil | 6.6% |
| Italy | 5.6% |
Where the Quality of life audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Perlis | ~50K | 1.23× | |
| 02 | Selangor | ~1M | 1.19× | |
| 03 | Kuala Lumpur | ~600K | 1.15× | |
| 04 | Putrajaya | ~20K | 1.10× | |
| 05 | Penang | ~200K | 1.08× | |
| 06 | Terengganu | ~100K | 0.99× | |
| 07 | Kelantan | ~100K | 0.97× | |
| 08 | Negeri Sembilan | ~100K | 0.94× | |
| 09 | Malacca | ~100K | 0.94× | |
| 10 | Pahang | ~100K | 0.93× | |
| 11 | Perak | ~200K | 0.92× | |
| 12 | Kedah | ~200K | 0.92× | |
| 13 | Johor | ~400K | 0.91× | |
| 14 | Sabah | ~300K | 0.91× | |
| 15 | Sarawak | ~200K | 0.90× |
The strongest cross-interests of the Quality of life audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bargain Hunters | Shopping | 1.98× | ||
| 02 | Well-being | Health | 1.91× | ||
| 03 | Purchase discount | Shopping | 1.80× | ||
| 04 | Home Delivery | Food & Beverages | 1.73× | ||
| 05 | Organic product | Food & Beverages | 1.72× | ||
| 06 | Health And Beauty | Beauty & Wellness | 1.72× | ||
| 07 | Expensive Taste | Business & Career | 1.70× | ||
| 08 | Business class | Travel & Leisure | 1.66× | ||
| 09 | Delivery order | Food & Beverages | 1.66× | ||
| 10 | Engagement ring | Fashion & Accessoires | 1.65× | ||
| 11 | Earring | Fashion & Accessoires | 1.60× | ||
| 12 | Foodservice | Food & Beverages | 1.57× | ||
| 13 | Gastronomy | Food & Beverages | 1.57× | ||
| 14 | Self care | Health | 1.56× | ||
| 15 | First class travel | Travel & Leisure | 1.55× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.54× | ||
| 17 | Local food | Food & Beverages | 1.53× | ||
| 18 | Personal development | Business & Career | 1.52× | ||
| 19 | Fast casual restaurants | Food & Beverages | 1.52× | ||
| 20 | Buy one, get one free | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.68× | |
| Individualism | JOY | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Social Media Usage | JOY | 0.89× | |
| Family Orientation | CONSERVATISM | 0.90× |
Quality of life has an estimated audience of 3,144,889 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
55.1% of Quality of life fans are female, 44.9% are male, with an average age of 41.0 years.
Quality of life fans show strongest brand affinity for Bargain Hunters (1.98×), Well-being (1.91×), and Purchase discount (1.8×) over the country average.
Quality of life fans in Malaysia are most concentrated in Selangor (reach ~1M), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Quality of life itself, the audience over-indexes on Well-being (1.91×), Purchase discount (1.8×), Local food (1.53×), and Personal development (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Quality of life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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