A data profile of the people who buy, follow and care about Sense in Australia — modelled from more than twelve digital signal sources. Sense has an estimated audience of 2,189,143 people in Australia.
Sense has an estimated audience of 2,189,143 people in Australia. 72.0% are female, 28.0% are male, average age 42.5. Top brand affinities: Aldi, Wikipedia, Innovation, Tabloid (newspaper format), Pizza.
Top brand affinities include Aldi, Wikipedia, Innovation, with strongest over-indexing on Aldi (1.54× the country average).
Demographically, the Sense audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Tradition, Convenience Orientation.
The typical Sense fan in Australia is more female, around 42.5 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Sense profile in Australia.
72.0% are female, 28.0% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 42.5 |
| Estimated audience size | 2,189,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Sense audience comes from Australia.
| Country | Share |
|---|---|
| United States | 24.6% |
| Italy | 6.1% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Sense audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 2.69× | ||
| 02 | Brendan Fraser | Movies & TV | 2.25× | ||
| 03 | Wikipedia | Internet & Social Media | 2.19× | ||
| 04 | Jason Momoa | Movies & TV | 2.11× | ||
| 05 | Jason Bateman | Movies & TV | 2.07× | ||
| 06 | Charlie Hunnam | Movies & TV | 1.90× | ||
| 07 | Microwave oven | Home & Garden | 1.85× | ||
| 08 | Innovation | Business & Career | 1.84× | ||
| 09 | Traditional medicine | Health | 1.80× | ||
| 10 | Hypermarket | Shopping | 1.79× | ||
| 11 | Virtual reality | Technology & Electronics | 1.75× | ||
| 12 | Blanket | Home & Garden | 1.72× | ||
| 13 | Non-alcoholic beverage | Food & Beverages | 1.63× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.61× | ||
| 15 | Herbalism | Health | 1.61× | ||
| 16 | Public security | Politics & Society | 1.60× | ||
| 17 | Aldi | Shopping | 1.54× | ||
| 18 | Pizza | Food & Beverages | 1.53× | ||
| 19 | Nicole Kidman | Movies & TV | 1.53× | ||
| 20 | Cappuccino | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.48× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Individualism | JOY | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Pet Ownership | JOY | 0.77× | |
| Travelling | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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