A data profile of the people who buy, follow and care about Sense in Italy — modelled from more than twelve digital signal sources. Sense has an estimated audience of 5,081,716 people in Italy.
Sense has an estimated audience of 5,081,716 people in Italy. 67.7% are female, 32.3% are male, average age 42.6. Top brand affinities: Wikipedia, Satire, WhatsApp, Genetics, New Testament.
Top brand affinities include Wikipedia, Satire, WhatsApp, with strongest over-indexing on Wikipedia (5.24× the country average).
Demographically, the Sense audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Sense fan in Italy is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Sense profile in Italy.
67.7% are female, 32.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 67.7% |
| Male | 32.3% |
| Average age | 42.6 |
| Estimated audience size | 5,081,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Sense audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.6% |
| Italy | 6.1% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Sense audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.24× | ||
| 02 | New Testament | Politics & Society | 4.84× | ||
| 03 | Improvisation | Music & Radio | 4.58× | ||
| 04 | Satire | Literature | 3.96× | ||
| 05 | Biochemistry | Business & Career | 3.45× | ||
| 06 | Antonio Conte | Sports | 3.43× | ||
| 07 | Rose | Home & Garden | 3.08× | ||
| 08 | Doctor of Medicine | Business & Career | 3.05× | ||
| 09 | General practitioner | Health | 3.02× | ||
| 10 | Genetics | Kids & Family | 2.68× | ||
| 11 | Mediaset | Technology & Electronics | 2.42× | ||
| 12 | Sanremo Music Festival | Music & Radio | 2.41× | ||
| 13 | Champagne | Food & Beverages | 2.12× | ||
| 14 | Milk | Food & Beverages | 2.10× | ||
| 15 | Adriatic Sea | Travel & Leisure | 2.08× | ||
| 16 | Volunteering | Politics & Society | 2.04× | ||
| 17 | Singer-songwriter | Music & Radio | 1.76× | ||
| 18 | Internet & Social Media | 1.74× | |||
| 19 | Confectionery | Food & Beverages | 1.72× | ||
| 20 | Religion | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.75× | |
| Spirituality | BALANCE | 1.59× | |
| Individualism | JOY | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.79× | |
| Sports Activity | POWER | 0.89× | |
| Price Sensitivity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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