Sense Audience in United States
Sense has an estimated audience of 20,465,842 people in United States. 67.2% are female, 32.8% are male, average age 39.8. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.
Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Sense audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Individualism, Extroversion.
Category: Health · Type: Topic
Demographics of Sense fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 39.8 |
| Estimated audience size | 20,465,842 |
Audience persona
The typical Sense fan in United States is more female, around 39.8 years old, with strong Individualism tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| StubHub | 15.69× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.66× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.61× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| Cotton On | 15.99× | Fashion & Accessoires |
| Orange | 17.89× | Technology & Electronics |
| Jake Gyllenhaal | 11.04× | Movies & TV |
| Forrest Gump | 14.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.27 |
| Extroversion | THRILL | 1.25 |
| Mindfulness | BALANCE | 1.22 |
| Spirituality | BALANCE | 1.18 |
| Urban Lifestyle | OPEN | 1.18 |
| Convenience Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Italy | 6.1% |
| United Kingdom | 5.3% |
See Sense audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.