Sense Audience in Germany
Sense has an estimated audience of 1,428,169 people in Germany. 54.5% are female, 45.5% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Este, Veneto, Snow White (Fables), 3D printing, Medieval fantasy.
The average Sense fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Este, Veneto, Snow White (Fables), with strongest over-indexing on Pillow (1.7× the country average). Demographically, the Sense audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Mindfulness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Sense fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 40.1 |
| Estimated audience size | 1,428,169 |
Audience persona
The typical Sense fan in Germany is balanced, around 40.1 years old, with strong Mindfulness tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 323,642 | 1.04× |
| Bayern | 232,362 | 1.01× |
| Baden-Württemberg | 202,419 | 1.04× |
| Niedersachsen | 144,199 | 1.04× |
| Hessen | 104,890 | 0.96× |
| Sachsen | 84,399 | 1.2× |
| Rheinland-Pfalz | 71,325 | 1× |
| Berlin | 59,357 | 0.93× |
| Schleswig-Holstein | 48,029 | 0.94× |
| Brandenburg | 46,649 | 1.05× |
| Thüringen | 42,090 | 1.16× |
| Sachsen-Anhalt | 37,726 | 1.02× |
| Hamburg | 29,566 | 0.92× |
| Mecklenburg-Vorpommern | 28,270 | 1.04× |
| Saarland | 15,083 | 0.86× |
| Bremen | 9,772 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.7× | Home & Garden |
| Este, Veneto | 2.65× | Travel & Leisure |
| Snow White (Fables) | 2.24× | Literature |
| 3D printing | 1.82× | Technology & Electronics |
| Medieval fantasy | 8.01× | Literature |
| Samanyolu Haber | 2.95× | Movies & TV |
| Esra Erol | 3.21× | Movies & TV |
| Nuts (film) | 2.22× | Movies & TV |
| Captain Fantastic (film) | 4.4× | Movies & TV |
| Buying a House | 2.98× | Home & Garden |
| Geothermal heating | 2.43× | Home & Garden |
| Buying and Selling Real Estate | 3.3× | Home & Garden |
| JDSU | 1.52× | Business & Career |
| Socialist Federal Republic of Yugoslavia | 1.97× | Politics & Society |
| Emperor Entertainment Group | 1.65× | Business & Career |
| Justice | 1.59× | Politics & Society |
| Salman Khan | 2.41× | Movies & TV |
| Solo climbing | 1.52× | Sports |
| IS (Infinite Stratos) | 1.71× | Literature |
| Weimar Republic | 1.99× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.74 |
| Patriotism | CONSERVATISM | 1.45 |
| Spirituality | BALANCE | 1.44 |
| Individualism | JOY | 1.38 |
| Indulgence | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Italy | 6.1% |
| United Kingdom | 5.3% |
See Sense audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sense have in Germany?
Sense has an estimated audience of 1,428,169 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sense fans?
54.5% of Sense fans are female, 45.5% are male, with an average age of 40.1 years.
Which brands do Sense fans like most?
Sense fans show strongest brand affinity for Pillow (1.7×), Este, Veneto (2.65×), and Snow White (Fables) (2.24×) over the country average.
Where do Sense fans live in Germany?
Sense fans in Germany are most concentrated in Nordrhein-Westfalen (reach 323,642), Bayern (reach 232,362), and Baden-Württemberg (reach 202,419). These three regions account for the largest share of the active audience.
What other brands do Sense fans also like?
Beyond Sense itself, the audience over-indexes on Este, Veneto (2.65×), Snow White (Fables) (2.24×), 3D printing (1.82×), and Medieval fantasy (8.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.