A data profile of the people who buy, follow and care about Sense in United Kingdom — modelled from more than twelve digital signal sources. Sense has an estimated audience of 4,401,630 people in United Kingdom.
The average Sense fan in United Kingdom is 42.6 years old, more female, and lives primarily in East of England.
The audience is concentrated in East of England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Kitchen, with strongest over-indexing on Wikipedia (3.91× the country average).
Demographically, the Sense audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Sense fan in United Kingdom is more female, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Sense profile in United Kingdom.
72.3% are female, 27.7% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 42.6 |
| Estimated audience size | 4,401,630 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Sense audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.6% |
| Italy | 6.1% |
| United Kingdom | 5.3% |
Where the Sense audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.58× | |
| 02 | East of England | ~500K | 1.33× | |
| 03 | Yorkshire and the Humber | ~400K | 1.23× | |
| 04 | South West | ~400K | 1.11× | |
| 05 | East Midlands | ~300K | 0.88× | |
| 06 | North East | ~100K | 0.80× | |
| 07 | South East | ~400K | 0.75× | |
| 08 | North West | ~200K | 0.45× |
The strongest cross-interests of the Sense audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flightradar24 | Travel & Leisure | 5.18× | ||
| 02 | Wikipedia | Internet & Social Media | 3.91× | ||
| 03 | Adoption | Kids & Family | 3.62× | ||
| 04 | Sketch comedy | Movies & TV | 3.08× | ||
| 05 | Satire | Literature | 2.66× | ||
| 06 | Risk management | Business & Career | 2.50× | ||
| 07 | Hot tub | Home & Garden | 2.44× | ||
| 08 | Refrigerator | Home & Garden | 2.39× | ||
| 09 | Mother's Day | Kids & Family | 2.23× | ||
| 10 | Hobby | Home & Garden | 2.20× | ||
| 11 | Esso | Cars & Mobility | 2.06× | ||
| 12 | Genetics | Kids & Family | 2.02× | ||
| 13 | Volunteering | Politics & Society | 1.98× | ||
| 14 | Distilled beverage | Food & Beverages | 1.82× | ||
| 15 | Internet & Social Media | 1.80× | |||
| 16 | William Hill (bookmaker) | Games | 1.74× | ||
| 17 | Politics | Politics & Society | 1.73× | ||
| 18 | Kitchen | Home & Garden | 1.66× | ||
| 19 | Aldi | Shopping | 1.62× | ||
| 20 | Weddings | Kids & Family | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.40× | |
| Mindfulness | BALANCE | 1.34× | |
| Spirituality | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.71× | |
| Pet Ownership | JOY | 0.77× | |
| Sports Activity | POWER | 0.88× |
Sense has an estimated audience of 4,401,630 people in United Kingdom, concentrated in East of England and South East.
72.3% of Sense fans are female, 27.7% are male, with an average age of 42.6 years.
Sense fans show strongest brand affinity for Wikipedia (3.91×), Hobby (2.2×), and Kitchen (1.66×) over the country average.
Sense fans in United Kingdom are most concentrated in East of England (reach ~500K), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Sense itself, the audience over-indexes on Hobby (2.2×), Kitchen (1.66×), Adoption (3.62×), and Refrigerator (2.39×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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