A data profile of the people who buy, follow and care about Sustainable living in Australia — modelled from more than twelve digital signal sources. Sustainable living has an estimated audience of 2,286,458 people in Australia.
Sustainable living has an estimated audience of 2,286,458 people in Australia. 65.1% are female, 34.9% are male, average age 42.7. Top brand affinities: Sustainable products, Do it yourself (DIY), Peter Alexander, Sustainability, Local food.
Top brand affinities include Sustainable products, Do it yourself (DIY), Peter Alexander, with strongest over-indexing on Sustainable products (5.35× the country average).
Demographically, the Sustainable living audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
The typical Sustainable living fan in Australia is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable products.
The key figures that characterise the Sustainable living profile in Australia.
65.1% are female, 34.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 42.7 |
| Estimated audience size | 2,286,458 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Sustainable living audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.5% |
| Germany | 10.1% |
| United Kingdom | 8.0% |
The strongest cross-interests of the Sustainable living audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable products | Politics & Society | 5.35× | ||
| 02 | Sustainable clothing | Fashion & Accessoires | 4.28× | ||
| 03 | Reuse | Home & Garden | 3.16× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.29× | ||
| 05 | Organic farming | Food & Beverages | 2.18× | ||
| 06 | Sustainability | Politics & Society | 2.11× | ||
| 07 | Art exhibition | Arts & Culture | 2.10× | ||
| 08 | Local food | Food & Beverages | 2.08× | ||
| 09 | Peter Alexander | Music & Radio | 2.03× | ||
| 10 | Luxury real estate | Business & Career | 2.03× | ||
| 11 | Blanket | Home & Garden | 1.93× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 1.91× | ||
| 13 | Business class | Travel & Leisure | 1.90× | ||
| 14 | Real property | Home & Garden | 1.89× | ||
| 15 | Animal rights | Politics & Society | 1.89× | ||
| 16 | First-time buyer | Shopping | 1.76× | ||
| 17 | Fine art | Business & Career | 1.60× | ||
| 18 | Renovation | Home & Garden | 1.55× | ||
| 19 | Art museum | Arts & Culture | 1.53× | ||
| 20 | Personal care | Health | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.31× | |
| Luxury Orientation | PREMIUM | 1.94× | |
| Indulgence | JOY | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.88× | |
| Social Media Usage | JOY | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Sustainable living. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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