A data profile of the people who buy, follow and care about Taylor Swift in Australia — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 2,651,296 people in Australia.
The average Taylor Swift fan in Australia is 34.9 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Chappell Roan, Judi Dench, Kookai, with strongest over-indexing on Chappell Roan (4.32× the country average).
Demographically, the Taylor Swift audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Taylor Swift fan in Australia is more female, around 34.9 years old, with strong Design Affinity tendencies and a notable affinity for Chappell Roan.
The key figures that characterise the Taylor Swift profile in Australia.
70.2% are female, 29.8% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 70.2% |
| Male | 29.8% |
| Average age | 34.9 |
| Estimated audience size | 2,651,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 16% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide Taylor Swift audience comes from Australia.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 6.3% |
| Canada | 5.4% |
Where the Taylor Swift audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Australian Capital Territory | ~70K | 1.27× | |
| 02 | Victoria | ~800K | 1.06× | |
| 03 | Tasmania | ~60K | 1.03× | |
| 04 | Queensland | ~600K | 1.02× | |
| 05 | South Australia | ~200K | 1.02× | |
| 06 | New South Wales | ~1M | 1.00× | |
| 07 | Western Australia | ~300K | 0.87× | |
| 08 | Northern Territory | ~20K | 0.73× |
The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gracie Abrams | Music & Radio | 5.45× | ||
| 02 | Judi Dench | Movies & TV | 4.77× | ||
| 03 | Chappell Roan | Music & Radio | 4.32× | ||
| 04 | Cats (musical) | Music & Radio | 3.44× | ||
| 05 | Harry Styles | Music & Radio | 2.96× | ||
| 06 | Hilary Duff | Movies & TV | 2.83× | ||
| 07 | Ariana Grande | Music & Radio | 2.66× | ||
| 08 | Olivia Dean | Music & Radio | 2.47× | ||
| 09 | Millie Bobby Brown | Movies & TV | 2.31× | ||
| 10 | Stranger Things | Movies & TV | 2.18× | ||
| 11 | Jenna Ortega | Movies & TV | 2.18× | ||
| 12 | Fashion show | Fashion & Accessoires | 2.12× | ||
| 13 | Jacob Elordi | Movies & TV | 2.09× | ||
| 14 | Sephora | Shopping | 2.05× | ||
| 15 | Kookai | Fashion & Accessoires | 2.00× | ||
| 16 | Livemusic | Music & Radio | 1.95× | ||
| 17 | Princess Polly | Fashion & Accessoires | 1.93× | ||
| 18 | Self-love | Health | 1.81× | ||
| 19 | H&M | Shopping | 1.66× | ||
| 20 | Self care | Health | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.24× | |
| Early Adopter Mentality | POWER | 1.18× | |
| Tradition | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.59× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Family Orientation | CONSERVATISM | 0.78× |
Taylor Swift has an estimated audience of 2,651,296 people in Australia, concentrated in New South Wales and Victoria.
70.2% of Taylor Swift fans are female, 29.8% are male, with an average age of 34.9 years.
Taylor Swift fans show strongest brand affinity for Chappell Roan (4.32×), Judi Dench (4.77×), and Kookai (2×) over the country average.
Taylor Swift fans in Australia are most concentrated in New South Wales (reach ~1M), Victoria (reach ~800K), and Queensland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Taylor Swift itself, the audience over-indexes on Judi Dench (4.77×), Kookai (2×), Gracie Abrams (5.45×), and Sephora (2.05×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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