Rascasse Audience Intelligence

Beer and breweries by region Audience in Brazil

A data profile of the people who buy, follow and care about Beer and breweries by region in Brazil — modelled from more than twelve digital signal sources. Beer and breweries by region has an estimated audience of 181,190 people in Brazil.

#7035among Topic in Brazil

Beer and breweries by region has an estimated audience of 181,190 people in Brazil. 53.2% are female, 46.8% are male, average age 42.2. Top brand affinities: AmBev, Nightclubs, Freddie Mercury, Punk rock, LGBT community.

Top brand affinities include AmBev, Nightclubs, Freddie Mercury, with strongest over-indexing on AmBev (9.91× the country average).

Demographically, the Beer and breweries by region audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

The typical Beer and breweries by region fan in Brazil is balanced, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for AmBev.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beer and breweries by region profile in Brazil.

Audience size
181K
in Brazil
Gender
53.2%♀
46.8% male
Age
42.2
average years
Country rank
#17587
Topic in Brazil
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beer and breweries by region fans

53.2% are female, 46.8% are male, average age 42.2.

Fig. 02

Gender split

53.2%
Female
46.8%
Male
Demographic split for Beer and breweries by region audience in Brazil
MetricValue
Female53.2%
Male46.8%
Average age42.2
Estimated audience size181,190
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Beer and breweries by region audience in Brazil
Age bracketShare%
16-1910%
20-2922%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Beer and breweries by region audience comes from Brazil.

Worldwide audience distribution share by country for Beer and breweries by region
CountryShare
United States58.5%
United Kingdom11.7%
Brazil7.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beer and breweries by region audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beer and breweries by region audience
#·InterestCategoryAffinity×
01BrandyFood & Beverages11.45×
02AmBevFood & Beverages9.91×
03AleFood & Beverages7.17×
04Baden-BadenTravel & Leisure6.97×
05PanteraMusic & Radio4.29×
06Stella ArtoisFood & Beverages3.70×
07FrevoMusic & Radio3.51×
08Freddie MercuryMusic & Radio3.25×
09Comedy clubMovies & TV3.25×
10LGBT communityPolitics & Society3.05×
11Punk rockMusic & Radio2.53×
12Leonardo DiCaprioMovies & TV2.33×
13Brad PittMovies & TV2.29×
14Happy hourFood & Beverages2.23×
15NightclubsMusic & Radio2.21×
16BreweryFood & Beverages1.93×
17HeinekenFood & Beverages1.93×
18CocktailFood & Beverages1.71×
19Bossa novaMusic & Radio1.67×
20FestivalMusic & Radio1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beer and breweries by region audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beer and breweries by region audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
Career OrientationPOWER1.50×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beer and breweries by region audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
Quality AwarenessPREMIUM0.78×
CreativityOPEN0.83×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Beer and breweries by region. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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