A data profile of the people who buy, follow and care about Fantástico in Brazil — modelled from more than twelve digital signal sources. Fantástico has an estimated audience of 2,561,946 people in Brazil.
Fantástico has an estimated audience of 2,561,946 people in Brazil. 64.7% are female, 35.3% are male, average age 35.7. Top brand affinities: Instagram, Country music, Rock music, Pop music, Medicine.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.6× the country average).
Demographically, the Fantástico audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Individualism, Pet Ownership.
The typical Fantástico fan in Brazil is more female, around 35.7 years old, with strong Individualism tendencies and a notable affinity for Instagram.
The key figures that characterise the Fantástico profile in Brazil.
64.7% are female, 35.3% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 35.7 |
| Estimated audience size | 2,561,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
The strongest cross-interests of the Fantástico audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jornal Nacional | Movies & TV | 3.50× | ||
| 02 | Louvre | Travel & Leisure | 3.50× | ||
| 03 | Local news | News | 2.56× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.17× | ||
| 05 | Spanish language | Politics & Society | 2.10× | ||
| 06 | Rede Record | Movies & TV | 2.10× | ||
| 07 | Sandra Bullock | Movies & TV | 2.06× | ||
| 08 | CNN | Movies & TV | 1.82× | ||
| 09 | Microwave oven | Home & Garden | 1.80× | ||
| 10 | Public transport | Cars & Mobility | 1.71× | ||
| 11 | Rock music | Music & Radio | 1.67× | ||
| 12 | Anne Hathaway | Movies & TV | 1.67× | ||
| 13 | Pop music | Music & Radio | 1.66× | ||
| 14 | Tom Cruise | Movies & TV | 1.61× | ||
| 15 | Internet & Social Media | 1.60× | |||
| 16 | Country music | Music & Radio | 1.60× | ||
| 17 | Hip hop music | Music & Radio | 1.58× | ||
| 18 | Brad Pitt | Movies & TV | 1.58× | ||
| 19 | Medicine | Business & Career | 1.54× | ||
| 20 | Virtual reality | Technology & Electronics | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.59× | |
| Pet Ownership | JOY | 1.41× | |
| Tradition | CONSERVATISM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Quality Awareness | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fantástico. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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