A data profile of the people who buy, follow and care about La Liberté in Switzerland — modelled from more than twelve digital signal sources. La Liberté has an estimated audience of 906,574 people in Switzerland.
The average La Liberté fan in Switzerland is 42.3 years old, balanced, and lives primarily in Fribourg.
The audience is concentrated in Fribourg, Vaud, Valais.
Top brand affinities include Hornbach, Pets, Transfermarkt, with strongest over-indexing on Hornbach (2.32× the country average).
Demographically, the La Liberté audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical La Liberté fan in Switzerland is balanced, around 42.3 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the La Liberté profile in Switzerland.
54.7% are female, 45.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 42.3 |
| Estimated audience size | 906,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
Where the La Liberté audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Fribourg | ~200K | 18.84× | |
| 02 | Vaud | ~200K | 2.11× | |
| 03 | Valais | ~50K | 1.28× | |
| 04 | Neuchatel | ~20K | 0.96× | |
| 05 | Schaffhausen | ~7K | 0.90× | |
| 06 | Appenzell Ausserrhoden | ~4K | 0.90× | |
| 07 | Canton of Nidwalden | ~3K | 0.90× | |
| 08 | Canton of Obwalden | ~3K | 0.90× | |
| 09 | Canton of Glarus | ~3K | 0.90× | |
| 10 | Uri | ~3K | 0.90× | |
| 11 | Schwyz | ~10K | 0.89× | |
| 12 | Thurgau | ~20K | 0.87× | |
| 13 | Basel-Landschaft | ~20K | 0.79× | |
| 14 | Aargau | ~40K | 0.74× | |
| 15 | Basel-City | ~30K | 0.73× | |
| 16 | Graubünden | ~20K | 0.70× | |
| 17 | Canton of Zug | ~7K | 0.66× | |
| 18 | Jura | ~4K | 0.65× | |
| 19 | Solothurn | ~10K | 0.63× | |
| 20 | Canton of St. Gallen | ~30K | 0.62× | |
| 21 | Luzern | ~20K | 0.56× | |
| 22 | Canton of Bern | ~40K | 0.43× | |
| 23 | Ticino | ~20K | 0.41× | |
| 24 | Canton of Geneva | ~20K | 0.35× | |
| 25 | Canton of Zürich | ~30K | 0.20× |
The strongest cross-interests of the La Liberté audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 3.88× | ||
| 02 | Transfermarkt | Sports | 2.72× | ||
| 03 | Viral video | Internet & Social Media | 2.45× | ||
| 04 | Hornbach | Shopping | 2.32× | ||
| 05 | Charity and causes | Business & Career | 2.31× | ||
| 06 | High-definition television | Technology & Electronics | 2.15× | ||
| 07 | University | Business & Career | 2.10× | ||
| 08 | Wikipedia | Internet & Social Media | 2.03× | ||
| 09 | Instant messaging | Internet & Social Media | 1.95× | ||
| 10 | Electronics | Technology & Electronics | 1.93× | ||
| 11 | Festival | Music & Radio | 1.90× | ||
| 12 | Mobile game | Games | 1.76× | ||
| 13 | Mobile phones | Technology & Electronics | 1.68× | ||
| 14 | Education | Business & Career | 1.65× | ||
| 15 | Current events | Arts & Culture | 1.62× | ||
| 16 | Spas | Beauty & Wellness | 1.62× | ||
| 17 | Social media | Business & Career | 1.59× | ||
| 18 | Flower | Home & Garden | 1.52× | ||
| 19 | Pets | Pets & Animals | 1.51× | ||
| 20 | Higher education | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.70× | |
| Patriotism | CONSERVATISM | 1.58× | |
| Early Adopter Mentality | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Sustainability | BALANCE | 0.92× |
La Liberté has an estimated audience of 906,574 people in Switzerland, concentrated in Fribourg and Vaud.
54.7% of La Liberté fans are female, 45.3% are male, with an average age of 42.3 years.
La Liberté fans show strongest brand affinity for Hornbach (2.32×), Pets (1.51×), and Transfermarkt (2.72×) over the country average.
La Liberté fans in Switzerland are most concentrated in Fribourg (reach ~200K), Vaud (reach ~200K), and Valais (reach ~50K). These three regions account for the largest share of the active audience.
Beyond La Liberté itself, the audience over-indexes on Pets (1.51×), Transfermarkt (2.72×), Mobile phones (1.68×), and Wikipedia (2.03×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for La Liberté. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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