A data profile of the people who buy, follow and care about Optics in Colombia — modelled from more than twelve digital signal sources. Optics has an estimated audience of 3,896,596 people in Colombia.
Optics has an estimated audience of 3,896,596 people in Colombia. 51.5% are female, 48.5% are male, average age 36.2. Top brand affinities: Non-alcoholic beverage, Herbalism, Crystal Palace F.C., Contact lens, Endangered species.
Top brand affinities include Non-alcoholic beverage, Herbalism, Crystal Palace F.C., with strongest over-indexing on Non-alcoholic beverage (1.61× the country average).
Demographically, the Optics audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Optics fan in Colombia is balanced, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Optics profile in Colombia.
51.5% are female, 48.5% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 36.2 |
| Estimated audience size | 3,896,596 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Optics audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 23andMe | Health | 1.94× | ||
| 02 | Contact lens | Health | 1.83× | ||
| 03 | Washington Commanders | Sports | 1.71× | ||
| 04 | Jessica Alba | Movies & TV | 1.67× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 06 | Endangered species | Pets & Animals | 1.61× | ||
| 07 | Vietnam Airlines | Travel & Leisure | 1.61× | ||
| 08 | Dave Chappelle | Movies & TV | 1.59× | ||
| 09 | Roller coaster | Travel & Leisure | 1.58× | ||
| 10 | Schlager music | Music & Radio | 1.56× | ||
| 11 | Herbalism | Health | 1.54× | ||
| 12 | Deportivo Alavés | Sports | 1.54× | ||
| 13 | Portsmouth F.C. | Sports | 1.53× | ||
| 14 | Antique shop | Home & Garden | 1.53× | ||
| 15 | Crystal Palace F.C. | Sports | 1.52× | ||
| 16 | Cate Blanchett | Movies & TV | 1.52× | ||
| 17 | Bespoke tailoring | Fashion & Accessoires | 1.51× | ||
| 18 | Cara Delevingne | Fashion & Accessoires | 1.51× | ||
| 19 | Chicago White Sox | Sports | 1.51× | ||
| 20 | Chicago Blackhawks | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.19× | |
| Convenience Orientation | PREMIUM | 1.16× | |
| Individualism | JOY | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Family Orientation | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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