A data profile of the people who buy, follow and care about Optics in Ireland — modelled from more than twelve digital signal sources. Optics has an estimated audience of 886,537 people in Ireland.
Optics has an estimated audience of 886,537 people in Ireland. 57.6% are female, 42.4% are male, average age 43.6. Top brand affinities: Drawing, Sunglasses, Anthropology, Crossword, Weaving.
Top brand affinities include Drawing, Sunglasses, Anthropology, with strongest over-indexing on Drawing (1.65× the country average).
Demographically, the Optics audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Optics fan in Ireland is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Drawing.
The key figures that characterise the Optics profile in Ireland.
57.6% are female, 42.4% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.6 |
| Estimated audience size | 886,537 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Optics audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oakley | Fashion & Accessoires | 3.63× | ||
| 02 | Counter-Strike: Global Offensive | Games | 2.20× | ||
| 03 | Sunglasses | Fashion & Accessoires | 1.79× | ||
| 04 | Collagen | Beauty & Wellness | 1.75× | ||
| 05 | Backpack | Fashion & Accessoires | 1.68× | ||
| 06 | Drawing | Home & Garden | 1.65× | ||
| 07 | Groupon | Internet & Social Media | 1.64× | ||
| 08 | Leonardo da Vinci | Arts & Culture | 1.64× | ||
| 09 | Crossword | Games | 1.62× | ||
| 10 | Apple cider vinegar | Food & Beverages | 1.62× | ||
| 11 | Weaving | Fashion & Accessoires | 1.58× | ||
| 12 | Bed frame | Home & Garden | 1.58× | ||
| 13 | Mineral water | Food & Beverages | 1.58× | ||
| 14 | World of Warcraft | Games | 1.56× | ||
| 15 | Liam Neeson | Movies & TV | 1.55× | ||
| 16 | Vincent van Gogh | Arts & Culture | 1.55× | ||
| 17 | Library | Literature | 1.53× | ||
| 18 | Anthropology | Business & Career | 1.52× | ||
| 19 | Elon Musk | Business & Career | 1.52× | ||
| 20 | Hat | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Tradition | CONSERVATISM | 1.29× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.87× | |
| Spirituality | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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